Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report for Agencies

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

Learn more

Hitwise reveals upturn and busts affluent traveller myths for Kuoni

As seen in Travolution article: Hitwise analysis for Kuoni reveals peaks upturn and busts affluent traveller myths An analysis of online traffic in the UK travel sector by Hitwise has revealed peaks period growth of 13%, up on the 8% seen during last year’s key turn-of-year selling period. The market data, included in a myth-busting […]

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3 myths around the luxury traveller audience

The travel tourism industry grew by 13% YoY in the first eight weeks of 2018. With this impressive rise, it is crucial for brands to know who is behind this growth, and how they can target them. As seen in our most recent report, Hitwise and agency Propellernet has partnered to unearth the most common […]

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Travel & Tourism

A Digital Marketing Perspective: Planning for Peak The travel tourism industry has had a roller coaster year. The pound has fallen to its lowest level in 8 years. Popular European and UK holiday destinations were increasingly targeted in terrorist attacks. The collapse of Monarch and cancellation of over 18,000 Ryanair flights have sent shockwaves throughout […]

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Travel 2017 – Creative Ways to Grow Market Share

In our previous post, we looked at how brands can get the most out of affiliate traffic & audience quality within the travel industry. Now, we take a look into how brands can be a bit more creative in growing their market share. With a 51% rise in visits to sites like Skyscanner and Trivago […]

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Travel in 2017

A Digital Marketing Perspective: Getting More Out of Your Online Data Sets British travel companies face an array of challenges and opportunities in 2017. Whilst consumer confidence held up well last year, uncertainty around Brexit, Trump’s presidency and currency fluctuations have led many to remain cautious for the year ahead. New digital platforms continue to […]

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