Back to School

Back To School Report UK 2019

Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]

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back to school 19

UK Back to School Report: Primary School, Secondary School & Students Online Trends

INTRODUCTION Back-To-School (BTS) is the third biggest retail peak after Black Friday and Christmas sales. According to Mintel, BTS spending increased +36% YoY to reach £1.16 billion in 2018. An average of £533 was spent per household on school or college supplies. So, which retailers and brands capitalised on BTS sales this year? Firstly, let’s […]

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August Insights (Hitwise blog)

August Online Retail Rises Faster Than July, But Growth Slower YoY

August generally sees a slowdown in online retail activity, as Britons enjoy their last month of the summer holidays. Online retail traffic rose by 4.5% in August YoY, which was a slight uptake from July’s performance of 4.1%. But both months have risen slower than this time last year (5.2% in August 2017 and 6.2% […]

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