Black Friday 2019 – Multi Market Review: Who were this year’s retailer and brand winners?
Black Friday 2019 results are in with many claiming that online sales have exceeded expectations. Which markets and retail categories have grown the most online? Was it all about Amazon, or did other retailers win big this year? And, how have brands responded? In our first piece of coverage for Black Friday 2019, Hitwise looks at these top headlines for the […]
Click Frenzy 2019: Who were this year’s winners?
“The Sale that Stops the Nation” Back for its seventh year running, Click Frenzy launched its 29-hour sale on 12-13 November. This year boasted over 600 participants, from multi-category retailers like Myer, The Good Guys and Big W, to fashion, groceries and electronics brands, such as Alannah Hill, Kylie Cosmetics, Virgin Wines and Bose. Over […]
Amazon vs. Google- Has Amazon Really Taken Over?
When it comes to digital media spend, where should agencies and brands put their focus: Google or Amazon, or both? Some have already made their bets. Over the past few months, top tier agencies have announced that they are shifting 20-30% of their digital ad spend from Google to Amazon. Recent digital insights suggest that Amazon garners […]
Prime Day 2019: AU Analysis
Has Amazon cracked Australia? In our last article, Prime Day 2019 Wrap Up, we showed how Amazon is rapidly expanding in Australia. Visits and transactions to Amazon’s local site grew by +50% compared to the previous year. Over 300K Aussies visited Amazon each day over Prime Day, and a further 40K people made a purchase. […]
Prime Day 2019: US Analysis
How other retailers and brands performed during Amazon’s marquee event As Hitwise reported last week, Amazon’s 2019 Prime Day broke records (again). In the US, Prime Day generated 20.2 million transactions across the 48-hour period, which is 2 million more than Black Friday and Cyber Monday combined. Another incredible feat was surpassing the 10% conversion […]
Prime Day 2019: UK Results
Is there hope for other retailers? In the UK, Amazon processed over eight million transactions in just two days. In our last blog, Prime Day 2019 Wrap Up, we showed that this was a record. Compared to last year’s Prime Day, transactions grew by +25%. The number of Prime member sign-ups were also up +147% YoY. […]
2018 Holiday Planning: US Market [On-Demand Video]
Key stats, searches and product trends for Holiday 2018 Summer is fast approaching and you know what that means: holiday planning. As retailers and agencies prepare for the festive season, they’ll need the latest retailer rankings, product trends and shopper insights under their belt. Watch now as we dive into: Hot product searches from Holiday […]
Here they are, 2016’s hottest Christmas products!
Halloween jack-o-lanterns may still be haunting Britain’s door steps, but the festive season is about to shift into high gear. As such, Hitwise, a division of Connexity, is making our list of hot products and checking it twice! As of today, we will begin weekly reporting of the top branded products and toys that Brits […]
2016 Hot Holiday Products Are Here
Halloween jack-o-lanterns may still be haunting America’s front doors, but the holiday season is about to shift into high gear. As such, Hitwise is making our list of hot holiday products and checking it twice! As of today, we will begin weekly reporting of the top branded products and toys that Americans are searching for […]
Better Planning and Creative for Google AdWords
This winter, Google announced two changes that will significantly impact AdWords marketers: 1) Google’s Keyword Planner is now combining similar keywords to report on average searches for keyword groups instead of individual terms. 2) They’ve (thankfully!) increased the number of characters marketers can use in AdWords. This first change doesn’t seem like a big deal, […]