Hitwise Case Study: Camelot

Leading Digital Agency Camelot Gets A Competitive Edge with Hitwise

Camelot Strategic Marketing & Media works with some of the top brands in travel, financial services, entertainment, and casual dining. We spoke with Sam Bloom, their GM of Interactive, about how the agency uses Hitwise to help clients like Southwest Airlines, TurboTax, AMC Theaters and 7-11 develop effective marketing strategies and keep tabs on their […]

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buyers vs browsers us market

Knowing Buyers vs Browsers: US Market [On-Demand Video]

Ways to Boost Sales with Buyer Data As consumer expectations become more demanding, digital marketing must and has evolved. Marketers are then increasingly faced with a data dilemma– either having too few or too much data to inform decision making. In this video, Hitwise uncovers simple and actionable solutions to combat this data dilemma. We […]

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Path to Booking

Tracking the Travel Purchase Journey Expedia Spotlight: High-Value Search Terms As we see below, identifying search terms that lead not only to their website, but to bookings, enables Expedia to identify keywords to reach more converting customers. Although the “hotels near me” has a lower click rate to Expedia.com than “hotels” does, more clicks from […]

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Breaking Down the Top 10 US Airlines’ Market Share

Traffic to the airline industry as a whole has increased over the past 3 years, but this growth has not been shared by all airline brands. Let’s break down the website traffic to the top ten US airlines to determine key differences that help some of them soar above the rest. When you break down […]

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Summer Travel Inspire

Key Takeaways As Winter officially ends and the sun begins to shine, consumers start to think about where they want to travel during the Summer months. This Inspire will provide insight into when these searches occur, top trending destinations and identifying differences between key audiences. Five things to take away from this Inspire are: 1) […]

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