How to do programmatic creatively

Over the last 10 years, the media industry has reached the point where display advertisements can be dynamically assembled in a split second based on consumer data, context and inventory availability, among other factors. And, as marketers get savvier at collecting and leveraging data, the opportunities around personalised messaging – also known as dynamic creative […]

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Dynamic Creative In A Programmatic World

As marketers get savvier at collecting and leveraging data, the opportunities around personalization messaging—also known as dynamic creative optimization—are evolving. In the last 10 years, the industry has reached the point where display advertisements can be dynamically assembled in a split second based on consumer data, context, and inventory availability, among other factors. Most marketers […]

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