Music Streaming Services and their Audiences

Whether listening to Spotify in your car, streaming your favorite DJ via SoundCloud, or playing a holiday Pandora station during family Christmas, most modern consumers have participated in music streaming services. But within this broad universe of music streaming, we found distinct audience differences depending on the platform. We honed in on exclusive Pandora, Spotify […]

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How Auto Brands Can Use Data for Smarter Technology Partnerships

Last year, Hyundai’s CEO called the car the “ultimate mobile device,” a statement that was echoed into the tech world canon by Apple SVP Jeff Williams. The technology industry has truly embraced cars as mobile devices, albeit the most expensive mobile device anyone owns, so it’s not surprising that CES 2017 was the scene of […]

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5 Segmentation Strategies to Convert More Customers – US Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands — drive the next wave of products, services and technologies. The next generation of winners and losers will be defined not only by companies who adapt to the market, but by those who understand, anticipate […]

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Hitwise Analysis Shows Visits to Subscription Box Sites up 3,000%

A new consumer insights retail report found that visits to top subscription box sites have exploded by nearly 3,000 percent in the United States over the past three years. According to our Hitwise® data, there were more than 21.4 million visits made to a custom category of leading subscription box sites in January 2016, compared […]

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insurance

What Does the Millennial Mom Want for Mother’s Day?

Mother’s Day is rapidly approaching and despite the fact that there’s been a steady rise in Mother’s Day-related searches since mid-April, approximately 70 percent of Mother’s Day-focused online activity will occur during the last week before the big day. While Gen X women still account for the largest share of moms raising kids, Millennial moms […]

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Hitwise Analysis Shows Visits to Subscription Box Sites up 3,000%

A new consumer insights retail report found that visits to top subscription box sites have exploded by nearly 3,000 percent in the United States over the past three years. According to our Hitwise® data, there were more than 21.4 million visits made to a custom category of leading subscription box sites in January 2016, compared […]

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