CPG Report 2019

Defend Against Category Disruptors By Engaging New Audiences Consumer packaged goods (CPG) is a multi-billion dollar industry that is growing fast, with most of the rise driven by e-commerce sales. Although current year on year online growth is a modest 9% on Amazon, certain verticals within this industry are pacing up more rapidly, like grocery […]

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Sustainability Report

Brits change rubbish habits due to ‘Attenborough effect’

It was recently reported that a total 27.3 million tonnes of waste was created across the UK, but new research from Hitwise, Britain’s largest online behavioural specialist, reveals the nation is moving in the right direction, with Brit’s ‘plastic recycling’ searches increasing by 55 per cent.(1) Recent online reactions show the UK is alert to […]

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The Olympic Games: Different Sports for Different Folks

During the first full week of the 2016 Summer Olympic Games, gymnastics was the top sport that Americans were searching for online, and by a comfortable margin. Data from Hitwise, a division of Connexity, found that 2.32% of all searches containing the words “Olympic” or “Olympics” during the week ending August 13, 2016 also included […]

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pokemon

1.9 million Brits search for Pokémon

An estimated 1.9 million Brits conducted an online search for Pokémon last week, according to an exclusive analysis conducted by Hitwise, a division of Connexity. That’s when the Pokémon Go mobile app went live in the UK. Searches for ‘Pokémon’ were highest on Thursday 14 July when they accounted for one in every 56 online […]

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Discovery, Surprise, Inspiration: The Rise of Subscription Box Shopping

Consumer Insights Report Finding New Ways to Delight Consumers are faced with a seemingly impossible diversity of choice, none more so than the generation that came of age with the Internet and online shopping. Today’s consumers are overwhelmed by:– Too many product choices– Finding the best products for their lifestyle– Endless deal-hunting They want help […]

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