Behind the Data – Brewdog and Beer Trolling [On-Demand Video]
A Pre and Post Campaign Analysis of Digital Marketing Tactics In the last five years, the UK has seen over a 60% rise of breweries being established. With a sudden increase in competition, it is essential that breweries can differentiate themselves within the crowded marketplace. In this webinar, we reviewed Brewdog’s latest campaign against mainstream […]
Top Super Bowl Commercials Last Year; What Will Resonate In 2018?
Advertisements (viewed live and on YouTube) have become one of the defining characteristics of the Super Bowl. So first let’s look at the top five most popular commercials from 2017, and measure their results in terms of branding, traffic and product awareness. Based on these insights, what can we predict about advertising trends in 2018? […]