Which new car buyer persona is best to target?

We are right in the middle of the holiday shopping season. While most consumers are after new kitchen appliances or the latest video game, many are beginning their search for a new car. December is widely known as the best month to buy a new car since salespeople looking to hit their year-end goals are […]

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Audience Segmentation Report for Agencies

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

Learn more

Audience Segmentation Report for Agencies

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

Learn more

Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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digital marketing

Digital Marketing Masterclass 2018 [3-Part On-Demand Series]

Watch part 1 to learn about the top 3 challenges in FMCG retail, which covers: The FMCG Landscape: the online appearance of a Sainsbury’s-Asda merger The Retailer Black Box: how brands understand their true performance on supermarkets and retailers Customer Loyalty: how retailers keep their loyalists “exclusive” Watch part 2 to learn about how to […]

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Australians & the Electric Vehicle Market

According to the latest research, global sales of electric vehicles have increased significantly over the past few years*. However, this trend does not appear to be replicated in Australia, with sales declining in 2016 compared to 2015**. Are Australians just not buying into the concept of hybrid or electric vehicles? Not exactly. Conventional hybrid cars […]

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Electric Revolution: Tesla Spotlight

While the rest of the auto industry struggles, electric and hybrid vehicles have taken off, with electric cars increasing sales by a whopping 134% year-on-year. Nearly every automaker is playing catch-up in developing their own EV line, but currently Tesla dominates the market, leading the electric revolution. They account for approximately 4 out of 10 […]

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Auto Industry Trends 2017 – UK Market

A Digital Marketing Perspective: Innovative strategies for segmenting and targeting auto audiences 2017 has seen mixed results for the automotive industry in the UK. Manufacturers and dealers are dealing with a weakening pound and declining consumer confidence, coupled with changing customer preferences and policies. According to SMMT 2017, this has compounded into the following market […]

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