News in 2017 – US Market

Key Industry Trends & Tactics to Grow Your Audience Online news consumption has grown incredibly in the past year and continues to climb in 2017. This is largely due to major political events which have dominated the headlines. Americans are not only consuming more news across several sources, they are also thinking about the role […]

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News in 2017 – UK Market

A Digital Marketing Perspective: Growing Online Audiences through Enhanced Search and Content Strategy In the UK, news consumption online has grown incredibly over the past year and continues to do so in 2017. This is largely due to key events, namely Brexit and Trump, which have dominated the headlines. We are not only consuming more […]

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The Way We Move Now: Fitness Trend is Hot for Advertisers

For an increasing number of us, working out is no longer a chore; it’s a way of life that also encompasses healthy eating, fitness trackers, activewear apparel and all the other sports gear. In 2015, the global health club industry alone was worth $81.2 billion, according to Statista. Reflecting this trend, Hitwise found that searches […]

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