US News & Media Report 2019

INTRODUCTION 2020 is just two months away and with it comes a new year of breaking stories, inventive technologies, and a presidential election in the United States. Becoming the go-to source for American readers will be pivotal in the year ahead. To achieve this, news and media organizations need to know what audiences care about […]

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US News & Media Report 2019

INTRODUCTION 2020 is just two months away and with it comes a new year of breaking stories, inventive technologies, and a presidential election in the United States. Becoming the go-to source for American readers will be pivotal in the year ahead for news & media organizations. To achieve this, they will need to know what […]

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Back to School Report 2019

INTRODUCTION When it comes to back-to-school shopping, families are in need of different items depending on the life-stage of their children. While elementary school students are growing out of their shoes every year, college students require new appliances for the dorm. No matter the life stage, Amazon dominates as the largest back-to-school online retailer with […]

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Back to School

Back to School Report US 2019

Differences in Shopping Behaviors by Lifestage When it comes to back-to-school shopping, families are in need of different items depending on the life-stage of their children. How do the shopping behaviors of elementary school families, middle/high school families and college students differ during this peak period? This FREE report uncovers insights such as: Amazon dominates […]

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Industry Spotlight: Beauty

Beauty brands reach makeup fans and shoppers through many different online channels, including retailer websites (like Sephora and Ulta) and the Amazon marketplace. As a result, shoppers are often searching online using for specific beauty brands—but are beauty brands optimizing the opportunity presented by these “branded search terms”? Insights into how beauty fans search for […]

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Hitwise Amazon Report

Advancing Alongside Amazon

How retailers can compete and how brands can partner and grow One-click shopping, two-day free shipping, and Prime Day are just a few of the pioneering activities of Amazon that have forever changed the retail landscape. Despite their lead, Amazon still lacks prowess with certain demographics, such as 25-44 year olds, and in key categories, […]

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Prime Day 2019

Prime Day 2019: US Analysis

How other retailers and brands performed during Amazon’s marquee event As Hitwise reported last week, Amazon’s 2019 Prime Day broke records (again). In the US, Prime Day generated 20.2 million transactions across the 48-hour period, which is 2 million more than Black Friday and Cyber Monday combined. Another incredible feat was surpassing the 10% conversion […]

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Retail Spotlight: Home Depot

Home Depot: Search Intelligence How many Home Depot “browsers” are converting into buyers? Understand what percent of users who visit HomeDepot.com convert compared to the percent on your competitor’s site. Of the 45.1 million visitors to HomeDepot.com in the last 12 weeks, 5.9% converted into buyers. However, 884k of Home Depot visitors ended up buying […]

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2018 Holidays Unwrapped: US Market [On-Demand Video]

Key Trends and Insights from the 2018 Holiday Season What were the hottest holiday products of 2018? Who were the top-performing retailers? Discover these and other insights at Hitwise’s annual Holiday Unwrapped webinar. This annual webinar features key insights from the 2018 holiday shopping season, which includes Black Friday, Cyber Week and Christmas. Join Hitwise […]

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Mobile Google Search

The Power of Deeper URLs: US Market [On-Demand Video]

Data Analytics to Stay Ahead of the Competition As consumer expectations become more demanding, digital marketing must and has evolved. Marketers are then increasingly faced with a data dilemma– either having too few or too much data to inform decision making. In this video, Hitwise uncovers simple and actionable solutions to combat this data dilemma. […]

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