News and Media Report UK 2019

Strategies and Tactics for Growing Your Online Audience Macro-level data shows that Britons are time-poor but keeping up with the latest news. How can news and media providers then grow their online audiences and advertiser sales when engagement is more difficult? News and media organisations need to know what their audiences care about and where […]

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News and Media Report UK 2019

Strategies and Tactics for Growing Your Online Audience Macro-level data shows that Britons are time-poor but keeping up with the latest news. How can news and media providers then grow their online audiences and advertiser sales when engagement is more difficult? News and media organisations need to know what their audiences care about and where […]

Learn more

News and Media Report UK 2019

Strategies and Tactics for Growing Your Online Audience Macro-level data shows that Britons are time-poor but keeping up with the latest news. How can news and media providers then grow their online audiences and advertiser sales when engagement is more difficult? News and media organisations need to know what their audiences care about and where […]

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UK News & Media Report 2019: Proving the Value of Your Audience

INTRODUCTION The online News & Media industry is growing, with total visits to the top 100 sites rising by +14% YoY. But the time Britons spend on these sites has decreased. In July to September, 64% of the online population visited National Titles, like The BBC News and Daily Mail. Britons were checking these sites […]

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Content Strategy

A Digital Marketing Perspective Content marketing is considered one of the most important components of any marketing program, but very few organisations consider their function as strategic and advanced. According to a recent UK study by the Content Marketing Institute, only 5% of organisations would classify their content marketing efforts as sophisticated. Yet, 79% stated […]

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News in 2017 – UK Market

A Digital Marketing Perspective: Growing Online Audiences through Enhanced Search and Content Strategy In the UK, news consumption online has grown incredibly over the past year and continues to do so in 2017. This is largely due to key events, namely Brexit and Trump, which have dominated the headlines. We are not only consuming more […]

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