Content Strategy

A Digital Marketing Perspective Content marketing is considered one of the most important components of any marketing program, but very few organisations consider their function as strategic and advanced. According to a recent UK study by the Content Marketing Institute, only 5% of organisations would classify their content marketing efforts as sophisticated. Yet, 79% stated […]

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News in 2017 – UK Market

A Digital Marketing Perspective: Growing Online Audiences through Enhanced Search and Content Strategy In the UK, news consumption online has grown incredibly over the past year and continues to do so in 2017. This is largely due to key events, namely Brexit and Trump, which have dominated the headlines. We are not only consuming more […]

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