News and Media Report US 2019

Strategies for Growing Readership Online With a presidential election just a year away, becoming the go-to news source for American readers will be pivotal in the year ahead. To achieve this, news and media organizations need to know what audiences care about and where they currently go to consume content. Once they have a foundational […]

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State of Publishing: April 2018 – US Market

Top 20 Publishers April saw a couple changes in the news rankings. After dropping three spots last month, USA Today reclaimed its place in 6th. BBC and Daily Mail dipped slightly in response, and NPR lost about 10 million visits compared to last month. Meanwhile, Reuters climbed back up the rankings after falling last month, […]

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State of Publishing: March 2018 – US Market

Top 20 Publishers A wide range of stories captured public attention in March, resulting in another shakeup of the publisher pecking order. USA Today dropped three spots in March, and lost significant visit share compared to last month. Meanwhile, BBC climbed in the rankings, thanks in part to a popular article memorializing Stephen Hawking. Wall […]

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Uma Thurman Harvey Weinstein News Coverage

On February 3rd, the New York Times published a column in which Uma Thurman detailed unwanted advances from Harvey Weinstein and pressure from Quentin Tarantino to drive an unsafe car on the set of “Kill Bill”, leaving her with a concussion and other injuries. The story received the largest search volume in the month of […]

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State of Publishing : February 2018 – US Market

Top 20 Publishers The news industry experienced a few shakeups the top and bottom of the rankings this month. USA Today enjoyed a small traffic boost, which moved them up to 6th. Reuters also climbed the ranks, and has enjoyed traffic growth since the beginning of the year. Time and The Daily Beast also saw […]

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State of Publishing: January 2018 – US Market

Who Won the Top Stories This Month? Top 20 Publishers Compared to the relatively stagnant rankings in December, January saw a solid shakeup in the pecking order. The Atlantic joined the Top 20 due in part to their popular opinion piece on Aziz Ansari, while The Daily Beast likely rose due to coverage on interactions […]

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One Year Out: How Top News Rankings Changed Since the Election

In an earlier blog post we explored how news readership shifted since the inauguration. As we approach the anniversary of the 2016 presidential election, there is no doubt that the top news rankings have changed dramatically over the last year. Since the November election, traffic to news sites increased by 10.4% (measuring October news industry […]

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Liberal Audiences Consuming More Conservative News Since Inauguration

Key political events, particularly the presidency of Donald Trump, have lifted news consumption across the political spectrum in 2017. Comparing the two months before and two months after Donald Trump’s inauguration, we see an increase in audience size across the top 10 news publications on the conservative and liberal end (except for The BBC and […]

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News in 2017 – US Market

Key Industry Trends & Tactics to Grow Your Audience Online news consumption has grown incredibly in the past year and continues to climb in 2017. This is largely due to major political events which have dominated the headlines. Americans are not only consuming more news across several sources, they are also thinking about the role […]

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Publishers with Audience Insights Form Better Content: NY Times Study

Most media companies already leverage data and analytics for content planning. Publishers track the top keywords they rank for, their most visited articles, and the latest buzzwords and trends they should be covering—these metrics help them adapt their content strategy based on what they know works. However, in order to be groundbreaking, innovative and anticipate […]

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