State of Publishing: March 2018 – US Market

Top 20 Publishers A wide range of stories captured public attention in March, resulting in another shakeup of the publisher pecking order. USA Today dropped three spots in March, and lost significant visit share compared to last month. Meanwhile, BBC climbed in the rankings, thanks in part to a popular article memorializing Stephen Hawking. Wall […]

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State of Publishing : February 2018 – US Market

Top 20 Publishers The news industry experienced a few shakeups the top and bottom of the rankings this month. USA Today enjoyed a small traffic boost, which moved them up to 6th. Reuters also climbed the ranks, and has enjoyed traffic growth since the beginning of the year. Time and The Daily Beast also saw […]

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State of Publishing: January 2018 – US Market

Who Won the Top Stories This Month? Top 20 Publishers Compared to the relatively stagnant rankings in December, January saw a solid shakeup in the pecking order. The Atlantic joined the Top 20 due in part to their popular opinion piece on Aziz Ansari, while The Daily Beast likely rose due to coverage on interactions […]

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What Affluent Americans Want for Christmas

What the Wealthiest Americans Want for Christmas

With an expected hefty tax cut ahead, the wealthiest Americans have even greater economic means to buy expensive presents—for themselves and others—this holiday season. So what items are on their list that probably aren’t on the lists of average Americans with more modest means? Hitwise set to find out by creating an audience of Americans […]

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Segmenting Auto Brand Audiences

Car buying reached record peaks in 2016, but after sales plunged 4.7% in April of this year, experts believe the pendulum may be swinging back in the other direction. According to the Wall Street Journal, car sales are down this year, and even the previously dominant SUV sales have flattened. Nevertheless, the industry maintains sparks […]

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