Hitwise Case Study: Virgin Atlantic

Using Audience Data to Hone Your Channel Strategy

Your website drives traffic from hundreds of sources; email, search, social media, blogs and more. Identifying your strongest channel drivers allows you to double down on what’s working, and can help you optimise traffic. Flying Higher Than the Rest: A Virgin Atlantic Case Study In this example, we looked at one of the most popular […]

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Travel 2017 – Creative Ways to Grow Market Share

In our previous post, we looked at how brands can get the most out of affiliate traffic & audience quality within the travel industry. Now, we take a look into how brands can be a bit more creative in growing their market share. With a 51% rise in visits to sites like Skyscanner and Trivago […]

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plane

Using Audience Data to Hone Your Channel Strategy

Your website drives traffic from hundreds of sources; email, search, social media, blogs and more. Identifying your strongest channel drivers allows you to double down on what’s working, and can help you optimise traffic. Flying Higher Than the Rest: A Virgin Atlantic Case Study In this example, we looked at one of the most popular […]

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5 Segmentation Strategies to Convert More Customers – UK Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands — drive the next wave of products, services and technologies. The next generation of winners and losers will be defined not only by companies who adapt to the market, but by those who understand, anticipate […]

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