CPG Report 2019

Defend Against Category Disruptors By Engaging New Audiences Consumer packaged goods (CPG) is a multi-billion dollar industry that is growing fast, with most of the rise driven by e-commerce sales. Although current year on year online growth is a modest 9% on Amazon, certain verticals within this industry are pacing up more rapidly, like grocery […]

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Super Bowl LII Report

Key Trends in Social Media, Politics, & Football Audiences The stage is set for Super Bowl LII, and it’s expected to pull the largest audience in TV history. In this report, we’ll address several themes: – Super Bowl Audiences: Who will be tuning in this year?– Politics and National Issues: What wider topics will dominate […]

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