Fashion Report 2018
Digital Tactics for Retailers and Brands 2018 was tough on retailers and brands. With online visits rising by 17%, compared to 2017, the online channel is driving growth for the fashion industry. Key to this rise are innovative retailer and brands, both pure players and traditional brick-and-mortars, getting digital marketing and e-commerce tactics right. In […]
Who Won Thanksgiving & Black Friday 2017?
Traffic and Conversions from Peak Week Big Picture The Top 50 retailers in the United States processed an estimated… The top two days were… As a benchmark, the top 50 retailers processed 5.0 million and 4.7 million transactions online on the 16th and 17th of November, respectively, one week before Thanksgiving and Black Friday. That […]
Hot Holiday Products Forecast
Video games are still hot heading into retail’s biggest week of the year, but the top 10 hot holiday products list isn’t quite as dominated by the gaming category as we’ve seen in previous weeks. That said, the top two hot holiday products last week were Star Wars Battlefront 2 (which released on November 17th) and the Nintendo […]
Shopper Trends Each Hour Thanksgiving Through Cyber Monday
With billions of dollars on the line, retailers’ Peak Week game plans must go well beyond scheduling activities day-by-day, rather they should be planned out by the hour or even by the minute based on shopper trends. A custom analysis of Hitwise data from the 2015 holiday season gives us new insight into what retailers […]