travel, vacations, Fiji

Macro Trends Shaping the Travel Industry

Gone are the days of the travel stereotype With the rise of Metasearch sites and Rental players like Airbnb coming to fruition within the past decade, the travel industry has become subject to change. The reality is that not only have these big players disrupted the marketplace, but also, the emergence of differentiating consumer segments […]

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Hitwise reveals upturn and busts affluent traveller myths for Kuoni

As seen in Travolution article: Hitwise analysis for Kuoni reveals peaks upturn and busts affluent traveller myths An analysis of online traffic in the UK travel sector by Hitwise has revealed peaks period growth of 13%, up on the 8% seen during last year’s key turn-of-year selling period. The market data, included in a myth-busting […]

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3 myths around the luxury traveller audience

The travel tourism industry grew by 13% YoY in the first eight weeks of 2018. With this impressive rise, it is crucial for brands to know who is behind this growth, and how they can target them. As seen in our most recent report, Hitwise and agency Propellernet has partnered to unearth the most common […]

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Holiday Packages Report

Key insights into online demand & the audience behind the searches Holiday packages and all-inclusive travel bundles could be considered the holy grail of travel deals – who doesn’t want the biggest bang for their buck? Whether it’s tropical, alpine, or on Aussie soil, this data sheet looks at when and how people search for […]

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Top Travel Apps – App Store vs. Play Store

Getting and retaining loyal app users remains a challenge for many travel brands. But for those who succeed, the benefits are clear: app users tend to be highly engaged and spend more money in-app. This chart (excerpted from our Mobile Travel Report) breaks down the top travel apps in the App Store and Google Play […]

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Travel in 2017 – Get More Out of Your Affiliates

Most travel brands benchmark affiliate performance by tracking percentage (or volume) of traffic they get from their affiliates over a given period. The next level of affiliate bench-marking is to understand the quality of the audience coming from each affiliate, and affiliate performance of your competition. Measure Who Drives More “Converting” Traffic To illustrate this […]

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Travel 2017 – Creative Ways to Grow Market Share

In our previous post, we looked at how brands can get the most out of affiliate traffic & audience quality within the travel industry. Now, we take a look into how brands can be a bit more creative in growing their market share. With a 51% rise in visits to sites like Skyscanner and Trivago […]

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Travel in 2017

A Digital Marketing Perspective: Getting More Out of Your Online Data Sets British travel companies face an array of challenges and opportunities in 2017. Whilst consumer confidence held up well last year, uncertainty around Brexit, Trump’s presidency and currency fluctuations have led many to remain cautious for the year ahead. New digital platforms continue to […]

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