How Airlines Can Take Off With Online Bookers
Deep-Dive into Online Airline Activity in 2019 As we expect North Americans to spend an average of 17 nights away from home this year, it’s important for travel companies to leverage online insights to ensure they’re capturing as many of these trips as possible. With our recent US Travel report, the travel industry can digest […]
Code Wars: Where Does the Round Ball Game Rank in Australia?
Before I can start writing about this topic, I need to address the most controversial issue surrounding the round ball game: Is it called football or soccer? We can turn to the digital behaviour of Australians to see which term is most likely to be used. Looking at the top keywords driving traffic to the […]
MAC vs Sephora Audiences: Key Brand Differences
MAC and Sephora are two of the most well-known cosmetics brands in the world. Sephora was founded in Paris nearly 50 years ago, and has established itself as the “every-woman’s” makeup store. Meanwhile MAC, founded in Toronto in 1984, has a smaller customer base and a more defined, niche following. What are the differences (and […]
Do Australians Use British or American Spelling?
In one of his career’s most memorable moments, Arnold Schwarzenegger assuaged the fears of a room full of medically astute kindergarten students concerned about his headache by telling them “It’s not a tumor”. While this may have been true for detective John Kimble, it appears that it is not the case for Australians today. Using […]
2016 Hot Holiday Products Are Here
Halloween jack-o-lanterns may still be haunting America’s front doors, but the holiday season is about to shift into high gear. As such, Hitwise is making our list of hot holiday products and checking it twice! As of today, we will begin weekly reporting of the top branded products and toys that Americans are searching for […]
When Impulse Disrupts the Purchase Funnel
When you see a billion consumer retail data points each month, patterns of interest and behavior begin to clearly emerge. Some of these patterns do not conform to the traditional consumer journey down “the purchase funnel,” a linear process that is predictable. Instead what I see is a considerable amount of impulsive disruption of the […]
Bizrate Insights Social Media Series Part 3: Leveraging Digital Word of Mouth
This is the third installment of the 3-part Bizrate Insights survey series on Social Media and Shopping. ABSTRACT Discovering your social “brand champions” (those who evangelize your product via social media outlets) and cultivating social programs targeted towards them will enhance word-of-mouth ROI for your brand. Making it easy for them to share experiences, products, […]
The Social Media Revolution
Last week at the Shop.org Annual Summit, one of the key topics on everyone’s mind was social media. During one of the sessions, the moderator asked if there was anyone not using some form of social media (be it Facebook, Twitter, etc.), and as I looked around the room, barely any hands were raised. Retailers […]