Building Beauty Brand Tactics

Beauty is continuing to expand online. Sephora and Amazon both expanded skincare offerings by releasing new private-label products this year. Meanwhile, Kylie Cosmetics began selling its line through Ulta, helping to reach a new market for Kylie and contribute to strong Q1 growth for Ulta. As leading brands and retailers get more inventive in a constantly […]

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Personalization at Scale [6 mins]

In this 8-min video, learn about three lesser-known customer segments that you should focus on in 2019.

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Personalization at Scale – How analyzing search insights drives customer acquisition

A recent study found that 79% of consumers will only buy from brands that first demonstrate they understand and care about them. In short, they want a more personalized experience from companies that want to engage with them. Hitwise recently released its Personalization at Scale 2018 Report, and the guide discusses the three components of […]

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