Mid-Tier Fashion Report

Mid-Tier Fashion Report

What can mid-tier fashion retailers and brands do to remain relevant in this competitive environment? While luxury fashion sets the trends, and fast fashion quickly supplies cheaper versions of them, mid-tier fashion always seems a few steps behind. As if retail wasn’t hard enough, digitally native brands are expected to open 850 stores over the […]

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Better Traffic Benchmarking: Go Beyond the Basics

Traffic benchmarking seems to be one of the clearest and most definitive metrics for measuring your website’s growth. But a simplistic focus on driving more traffic may end up not serving business goals. To really understand the value of your traffic – and of your marketing efforts – you need to ask the right questions. […]

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Tennis Fans Have a High Affiliation With Fashion Brands

During the Olympics many big brands invested huge dollars in sponsorship — but which sports fans represent the greatest revenue opportunity? A recent report by Hitwise found that UK tennis fans are more inclined to be shopping on fashion retailers such as Oasis, Urban Outfitters and Nike Store compared to the average online population. How […]

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