Top 8 Mobile Shopping Problems
As shoppers move farther away from their desktops to make more and more purchases online, it is imperative that retailers understand (and address the frustrations many users have with their mobile retail experience. Bizrate Insights conducted a mobile study of over 100,000 online shoppers and uncovered their biggest complaints about shopping on mobile devices. Which […]
Which Payment Options Do Online Shoppers Prefer?
Our recent Bizrate Insights study reveals, there’s a notable difference between the payment options buyers use and the options they would prefer to use at checkout time. Beyond that, it seems that simply having a particular payment type in one’s wallet doesn’t always equate to a preference for using it. Let’s explore what shoppers are using, […]
How Retailers Can Maximize Conversions On Mobile Platforms
A seismic shift happened in ecommerce last year: mobile exceeded desktop as the primary global access point to the internet. Yet, the majority of consumers are “multi-screening”; researching and purchasing products across multiple devices and channels. Mobile traffic may be skyrocketing, but retailers still struggle to optimize their mobile experience for greater engagement and purchase. […]
IRCE Tips: 15 Easy Website Changes to Boost e-Commerce Conversion Rate
In a fascinating presentation at IRCE (Internet Retailers Conference & Exhibition) today, Scott Smigler (Founder & President at Exclusive Concepts) presented his learnings from a series of tests he’s run to optimize conversion rates on various e-Commerce sites, including the website of his client and co-host, Mike Griggs (President and Co-Founder at Strings and Beyond). The pair provided 15 simple website […]