Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report for Agencies

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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digital marketing

Digital Marketing Masterclass 2018 [3-Part On-Demand Series]

Watch part 1 to learn about the top 3 challenges in FMCG retail, which covers: The FMCG Landscape: the online appearance of a Sainsbury’s-Asda merger The Retailer Black Box: how brands understand their true performance on supermarkets and retailers Customer Loyalty: how retailers keep their loyalists “exclusive” Watch part 2 to learn about how to […]

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Retail Disruptors Series – Part 1

Part 1 of our Retail Disruptors series Download Part 1 of our Retail Disruptors Series, where we delve deeper into the Subscription Box Industry. This report includes key tactics and top takeaways, including insights like: – In 2017, online visits to subscription boxes grew by 30% YoY. – The subscription box audience is venturing out […]

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retail

State of Retail

The Top 3 Industry Challenges The evolving expectations and demands of the consumer – this is the greatest challenge retailers are faced with today. We have become hyper-connected, time-poor, mobile and social; changing how retailers must market, attract and retain their customers. The key to success lies in harnessing the power of customer-centric and actionable […]

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