Auto Industry Trends 2017 – AU Market

Industry trends and innovative strategies for targeting auto audiences In 2017 the Australian Auto industry has experienced similar sales numbers to previous years, but July saw a sizeable uptick. In the past, high fuel prices pushed consumers towards smaller and more fuel-efficient cars, but more recently SUVs have shown a surge in sales as well. […]

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brand partnerships

The Value of Brand Partnerships

So what exactly is a brand partnership? We define it as a strategic collaboration of brands, so that they can achieve marketing synergy. When done well, a good partnership can be used to reach engaged audiences within another brand’s passionate community. But first, marketers must evaluate audience overlap and market opportunity to reduce risk and […]

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5 Segmentation Strategies to Convert More Customers – UK Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands — drive the next wave of products, services and technologies. The next generation of winners and losers will be defined not only by companies who adapt to the market, but by those who understand, anticipate […]

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