Home & Garden – Online Trends UK Market

WHAT’S INSIDE KEY DROPS – Product category In this report, we look at top search and product trends over Easter YoY, and spotlight retailers and audiences driving growth in the sector. Search Insights PRODUCT TRENDS BY CATEGORY This year, audiences have turned their attention to the indoors with plants, indoor paints or wallpapers and storage […]

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Supermarkets Report

Tactics to Target Audiences and Product Categories Key Findings The top 3 supermarkets, Tesco, Sainsbury’s, and ASDA, have the highest online population share in the UK, but zooming in to city-level, other supermarkets also compete. Online searches for “gin” have grown rapidly over the year, and were 93% higher at the start of November, compared to the […]

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The Clean Living Movement Goes Mainstream

As featured in the BRC Q4 Quarterly Retail Trends Report The turn of year traditionally brings about a “new year, new me” mantra. This normally manifests in various ways, such as an uptake in searches for crash detox diets or a sharp rise in gym website visitations and memberships. Hitwise data, which aggregates and anonymises […]

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Data Day: Clean Living 2017 – UK Market

Eat, move and wear: attitudes and behaviors of the health-conscious consumer. Have you noticed the recent transformation occuring in your area? First, your local pub started offering gluten-free and vegan meals. Next, a fairtrade gift shop popped up down the road. Now within a single postcode there are multiple gyms, a boutique studio and an […]

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