Who is the online mortgage applicant?
Over the past few years, there has been a shift in where new homeowners start the mortgage application process. Traditionally, Americans would go into a local branch and speak with an agent to get things started. But now that US banks have closed more than 2,600 branches over the last 12 months, more people are going […]
5 Segmentation Strategies to Convert More Customers – US Market
Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands — drive the next wave of products, services and technologies. The next generation of winners and losers will be defined not only by companies who adapt to the market, but by those who understand, anticipate […]