Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Acheteurs vs. Navigateurs

Stratégie marketing basée sur l’audience pour acquérir et attirer plus d’acheteurs Que vous essayez d’attirer des acheteurs, des réservations ou des candidats, les objectifs à travers les industries sont les mêmes: augmenter la proportion d’acheteurs et les conversions. Ces besoins existaient bien avant la révolution digitale. Cependant, durant cette dernière décennie, internet a transformé la […]

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How YouTube drives more Buyers to Pet Circle’s site

Pet Circle launched a clever ad promoting their online services last year. The commercial, which featured a dog pulling pet food out of a laptop with its owner in shock, garnered over 1 million views on YouTube.  So, did Pet Circle attract more online buyers, compared their competitors? In the first 6 weeks of the year, Pet […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

Learn more

Personalization at Scale – How analyzing search insights drives customer acquisition

A recent study found that 79% of consumers will only buy from brands that first demonstrate they understand and care about them. In short, they want a more personalized experience from companies that want to engage with them. Hitwise recently released its Personalization at Scale 2018 Report, and the guide discusses the three components of […]

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Fashion Retailers Blog

Digital Tactics: Breaking Down Gucci’s Online Success

As the retail industry battles with rising rents on the high street and declining wage growth, many brands have begun re-drawing their digital tactics in the hope to boost their sales, both online and offline.  Understanding how digital channels grow and evolve is key to finding success online. As consumer segments mature, so do the […]

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Online shopping, online shopper, customer data, consumer insights

How Capital One Markets to Millennials

Millennials are immensely interested in building credit: 56% of undergraduate students have a credit card, 59% of them use it to build credit. 18-24 year olds are also 24% more likely than older generations to search for “credit score”. Financial institutions are trying to tap into this market. The benefits of doing so are clear […]

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back to school season, books, students

How will Prime Day impact Back to School in 2018

Shopping for Back to School (BTS) and Back To College (BTC) Season – the second largest retail event of the year worth $83.6 billion in the US – traditionally falls in August and September. July would normally see families and students enjoy their summer holidays. Over this month, retailers would also be putting finishing touches […]

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People on phone and computer

State of Publishing: April 2018 – US Market

Top 20 Publishers April saw a couple changes in the news rankings. After dropping three spots last month, USA Today reclaimed its place in 6th. BBC and Daily Mail dipped slightly in response, and NPR lost about 10 million visits compared to last month. Meanwhile, Reuters climbed back up the rankings after falling last month, […]

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