Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

Learn more

Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

Learn more
cycling shorts

Retail Now: The Cycling Shorts Phenomenon

What did we learn? Businesses that embrace rapid change  Despite the changes, many retailers and brands continue to thrive in the current retail climate. The likes of Zara, Ted Baker, and Primark, continued to achieve impressive growth.  Richard speaks about why this is the case.  The cycling shorts phenomena  Along with dungarees, mom jeans and […]

Learn more

Digital Fashion Masterclass 2019 [On-Demand Video]

How To Grow Your Online Fashion Audience: 4 Tactics for 2019 With fashion brands operating in the continuously competitive market, they now need to connect with customers and potential buyers in more creative ways than ever. The Hitwise Digital Fashion Masterclass uncovers what companies like Boohoo, SilkFred and Farfetch have in common. We dive into the […]

Learn more

2019 On-Demand Buyers vs. Browsers [7 Mins]

Why converting browsers into buyers is critical in 2019 In this short and sharp recording, we talk through use cases in our Global Buyers vs Browsers report, and explain how we use online audience analytics to segment buyers from browsers, as well as direct buyers from indirect ones. We show how: Zara segments their buyers from visitors […]

Learn more

Acheteurs vs. Navigateurs

Stratégie marketing basée sur l’audience pour acquérir et attirer plus d’acheteurs Que vous essayez d’attirer des acheteurs, des réservations ou des candidats, les objectifs à travers les industries sont les mêmes: augmenter la proportion d’acheteurs et les conversions. Ces besoins existaient bien avant la révolution digitale. Cependant, durant cette dernière décennie, internet a transformé la […]

Learn more

Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]

Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]

Learn more

Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

Learn more

Knowing Buyers vs. Browsers: UK Market [On-Demand Video]

How to Boost Sales with Buyer Data In this episode, we review: Could separating buyers from browsers alter your marketplace view? How do well-defined audiences change your search and media strategy during peak seasons? What buyer data can you leverage to boost conversion rates and total sales? View part 1: The Power of Deeper URLs: Analytics […]

Learn more

What is the Real Price of “Fast Fashion”?

As sustainability awareness gains traction in the U.S. consumers are beginning to shift their focus to the apparel industry, where many worry the impact of inexpensive fashion, or “Fast Fashion” is taking its toll on the environment, workers rights and labor safety. Fast Fashion Brands Brands like H&M, Forever 21, Zara and Mango pioneered the […]

Learn more