We’ve Enhanced Our Storyboards for Even More Insights
Dig Deeper by Assessing Search Traffic With this latest release, we’ve added the ability to focus on specific pages (Custom Sections) when analyzing search traffic. Now you can identify which specific pages received the majority of search traffic from your pre-defined terms to drive consumer awareness. Analyze Share Performance Over Time We’ve added the ability to […]
Customer-centric data: The foundation of all decision making in retail
The evolving expectations and demands of the consumer – this is the greatest challenge retailers are faced with today. We have become hyper-connected, time-poor, mobile and social, which impacts heavily on how retailers must market, attract and retain their customers. The explosive rise of Cyber Week has also put even greater pressure on profit margins. […]
What is the difference between a successful retailer and one lagging behind?
For successful retailers, it’s all about them really understanding who their target audience actually is. They’ve done their research, they understand who their core customers actually are, and they can understand and follow through every part of the customer life cycles, from that initial grabbing of interest, through to advertising and social media. As the […]
Why do businesses fail to turn data into profit
A key hindrance often comes from not having the right data sources to inform decision making. A prime example of this is the “retailer black box”. Brands rely on retailers and third parties to drive sales but often lack the visibility of their true performance on these sites. A second hindrance comes from having too […]
How are people responding to Amazon?
Rising consumer demands are also driven, in part, by Amazon. The e-commerce giant accounts for 25% of all online retail traffic in the UK. Amazon has pushed the boundaries in terms of personalization, pricing and delivery and continues to build a presence across different retail categories. But not all retail businesses have taken the hit. […]
What are the challenges that retailers face today?
The greatest challenge retailers are faced with is really how much more demanding consumers have become, mainly through online. Consumers are hyperconnected. They’re always comparing prices, and they’re taking personal recommendations from friends, reviews and social influencers. And fundamentally, they’re much more demanding when it comes to delivery and service. This creates real pressure for […]
What does Hitwise bring to the table?
Hitwise is part of the solution of connecting businesses with audience-based data that is actionable. Our platform provides clients with almost real-time insights into their current (or potential) customers and their digital behaviours. The richness and frequency of our data allows clients to profile their target audience, understand their needs, and devise ways to acquire […]
Why the subscription box industry is important to your brand
As seen in the eDelivery article: OPINION PIECE – Why the subscription box industry is important to your brand The subscription box industry is growing fast and offers great opportunities to tie customers in around delivery and product, says Marie Louise Dalton, global vice president of marketing at Hitwise. The subscription box industry is […]
Tripadvisor News: Traffic Grows YOY, As Does Its Influence on Travel
Tripadvisor News: Over the last year Tripadvisor struggled to balance growth and profitability, as executives worked to cut costs and double down on their core hotel audience. The company says they are making a bet on future growth, but some are questioning their prospects. While the future of Tripadvisor’s profitability remains up in the air, […]
Hitwise reveals upturn and busts affluent traveller myths for Kuoni
As seen in Travolution article: Hitwise analysis for Kuoni reveals peaks upturn and busts affluent traveller myths An analysis of online traffic in the UK travel sector by Hitwise has revealed peaks period growth of 13%, up on the 8% seen during last year’s key turn-of-year selling period. The market data, included in a myth-busting […]