Black Friday 2019 – Multi Market Review: Who were this year’s retailer and brand winners?
Black Friday 2019 results are in with many claiming that online sales have exceeded expectations. Which markets and retail categories have grown the most online? Was it all about Amazon, or did other retailers win big this year? And, how have brands responded? In our first piece of coverage for Black Friday 2019, Hitwise looks at these top headlines for the […]
Which new car buyer persona is best to target?
We are right in the middle of the holiday shopping season. While most consumers are after new kitchen appliances or the latest video game, many are beginning their search for a new car. December is widely known as the best month to buy a new car since salespeople looking to hit their year-end goals are […]
Click Frenzy 2019: Who were this year’s winners?
“The Sale that Stops the Nation” Back for its seventh year running, Click Frenzy launched its 29-hour sale on 12-13 November. This year boasted over 600 participants, from multi-category retailers like Myer, The Good Guys and Big W, to fashion, groceries and electronics brands, such as Alannah Hill, Kylie Cosmetics, Virgin Wines and Bose. Over […]
How can Hilton win back their online browsers?
How the battle of Airbnb vs. Hotels is influencing conversions The competition for getting travelers to book online is fierce. Hotel operators, like Hilton and Marriott, want you to come directly to their site to book, while online travel agencies (OTAs) promote their ability to secure the best deal as an advantage. And now there’s […]
ITV Video Testimonial – Campaign Performance
Learn about how ITV has partnered with Hitwise for the last two years on campaign lift measurement and optimisation. The ideal partnership: How to work together as a television broadcaster and data analytics provider ITV is a leading British television channel, home to some of the nation’s most-loved and watched programmes, including Britain’s Got Talent, Love Island and Coronation Street. […]
Retail Peak 2019: Top Learnings So Far
Black Friday will fall one week later this year on November 29th, compared to November 23rd last year.
The Australian Insurance Market: Who is the online audience, and how has it shifted?
“Insurance” searches grew over the second half of the year When and how consumers search, consider and switch insurance products tend to follow a cycle. After Christmas and the summer holidays, a variety of insurance product searches grow and peak over February, including “car”, “travel”, “home” and“pet” insurance. In July, following the end of the […]
Hitwise & Retail Economics: Consumer Electronics Outlook
Hitwise and Retail Economics have partnered to bring the latest retail trends and consumer insights for the UK. Through a series of videos, we summarise the key challenges and opportunities facing retail categories and highlight brands and retailers that are outperforming their peers today. In the following videos, we look the Consumer Electronics category, where […]
Top Dogs in Online Pet Care
Pet care is one of the largest industries within CPG. According to the American Pet Products Association, total expenditure in the US on pet care is estimated to top out around $75 billion in 2019. That’s a lot of kitty litter and puppy chow! As a result, the online pet care market has grown immensely. […]
Mobile Overtakes Desktop, but less than One-Third Convert on Mobile in the UK
Mobile ad spend exceeded desktop for the first time in 2018 According to Ofcom, Britons check their smartphones every 12 minutes of the waking day. Over the past decade, smartphone ownership has grown from 17% to 78%, peaking at 95% for people aged 16-24 yo. With the rollout of 5G promising super-fast connectivity, consumers will […]