Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Hitwise Holiday Wrap-Up Webinar

Holidays Unwrapped: 2019 Christmas Online Shopping Webinar

Key Trends and Insights from the 2019 Holiday Season What were the hottest holiday products in 2019? Who were the top-performing retailers? Discover these and other insights in Hitwise’s annual Holidays Unwrapped presentation. Watch the video to learn: Top traffic days during the 2019 holiday season Which retailers generated the most sales and who had […]

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US News & Media Report 2019

INTRODUCTION 2020 is just two months away and with it comes a new year of breaking stories, inventive technologies, and a presidential election in the United States. Becoming the go-to source for American readers will be pivotal in the year ahead. To achieve this, news and media organizations need to know what audiences care about […]

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US News & Media Report 2019

INTRODUCTION 2020 is just two months away and with it comes a new year of breaking stories, inventive technologies, and a presidential election in the United States. Becoming the go-to source for American readers will be pivotal in the year ahead for news & media organizations. To achieve this, they will need to know what […]

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Hitwise helps PMG benchmark visits

PMG is a leading independent, global digital company that provides omnichannel strategy, insights, and more for some of the world’s most recognized brands. Driven by the mantra “Digital Made for Humans,” PMG leverages data and technology to better manage and execute campaigns in a digital world. Lora Parker, VP of Media Services, spoke on how […]

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Mobile Overtakes Desktop, but less than One-Third Convert on Mobile in the UK

Mobile ad spend exceeded desktop for the first time in 2018 According to Ofcom, Britons check their smartphones every 12 minutes of the waking day. Over the past decade, smartphone ownership has grown from 17% to 78%, peaking at 95% for people aged 16-24 yo. With the rollout of 5G promising super-fast connectivity, consumers will […]

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UK Fashion Report: How can fast fashion, mid & premium tiers compete online?

US Back

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back to school 19

UK Back to School Report: Primary School, Secondary School & Students Online Trends

INTRODUCTION Back-To-School (BTS) is the third biggest retail peak after Black Friday and Christmas sales. According to Mintel, BTS spending increased +36% YoY to reach £1.16 billion in 2018. An average of £533 was spent per household on school or college supplies. So, which retailers and brands capitalised on BTS sales this year? Firstly, let’s […]

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rugby world cup 2019

Fans Online Gear Up for 2019 Rugby World Cup

With the 2019 Rugby World Cup just around the corner, what are rugby fans across the world searching for? Rugby union fans across the globe are preparing for the sport’s biggest event, the 2019 Rugby World Cup. On 20 September to 2 November, Japan will host 20 teams across 48 games in 12 stadiums, for […]

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Disruptive Beauty Masterclass

2019 Beauty Masterclass: Digital Disruptors [10 mins]

Trends and Tactics to Grow Online Sales Brands want direct sales, but retailers attract a larger volume of visitors. The top 50 beauty retailers received almost 50 million visits in April 2019 – a staggering 4.5x higher than the top 50 beauty brands.  We explore the latest digital disruptors and fast risers within the beauty […]

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