6 Steps Retailers Can Take to Improve Their Retargeting Campaigns

Be clear on who you want to target, use your own data and don’t be annoying. Nearly two-thirds of consumers spend at least 16 minutes comparison shopping before making a purchase decision. The vast majority of in-market shoppers don’t convert on their first site visit, because they are still making their way through the comparison […]

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Audience-Centric Content Guide – AU Market

4 Tips for Generating Successful Audience-Centric Content 1. Sell Your Product, Not Your Content Content marketing provides marketers with a way to engage consumers with articles, blogs, videos and more through which they can integrate their brand message as well as specific products and services. But if that content doesn’t speak to the interests of […]

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Audience-Centric Content Guide – US Market

4 Tips for Generating Successful Audience-Centric Content 1. Sell Your Product, Not Your Content Content marketing provides marketers with a way to engage consumers with articles, blogs, videos and more through which they can integrate their brand message as well as specific products and services. But if that content doesn’t speak to the interests of […]

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5 Ways to Better Target & Profile Audiences Using Online Search Behaviour

Explore five ways marketers can generate more accurate, insightful and actionable consumer insights drawn form audience profiles and targets driven by search.  Think about those who know you best. Chances are, someone like your spouse/partner, sibling or best friend comes to mind. Someone, or rather something, you are probably not considering is your Web browser. […]

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RampUp Panel – Moving from Data Acquisition to Driving Results

Which data assets drive the best ROI—and how can you access them? This is a critical question for data-driven marketers, as available data sources continue to expand – and so does the vendor landscape. At the RampUp 2016 conference, held in San Francisco yesterday, marketers discussed the challenges of data quality and portability; the conversation […]

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