Personalization at Scale Report

Learn how to acquire and engage the right customers Customers want personalization: a brand’s communication and messaging need to be inextricably linked to a customer’s interest. However, the reality is that very few businesses can do personalization at scale. They often run the risk of targeting too little or too much. In Hitwise’s latest report, […]

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Fashion Report 2018

Digital Tactics for Retailers and Brands 2018 was tough on retailers and brands. With online visits rising by 17%, compared to 2017, the online channel is driving growth for the fashion industry. Key to this rise are innovative retailer and brands, both pure players and traditional brick-and-mortars, getting digital marketing and e-commerce tactics right. In […]

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Amazon vs. Google: Top Product Searches & Trends

A Look Under the Hood Top Product Searches Amazon has become the “go-to” online retailer for many consumers, but how does it stack up against Google for product searches? The table below reveals the share of consumers conducting the top product searches exclusively on Amazon, versus the same searches on Google only: Breaking down searches […]

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August Insights (Hitwise blog)

Amazon Monthly Trends: February 2018

Exclusive Look Into Amazon’s Top Products, Brands & Categories What’s Trending? In the wake of the holidays, almost all categories dipped in February compared to January — except home services, which we spotlight at the end of the report. Electronics fell the most (with the exception of seasonal products like TurboTax), while the Beauty industry […]

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2017 Christmas Planning: UK Market [On-Demand Video]

Being one of the biggest events of the year, retailers need to make sure they are prepared for the festive season. Watch our on-demand Christmas 2017 planning presentation to uncover key trends from the 2017 festive season. How can brands plan their campaigns effectively for this season? In this on-demand webinar, we dive into: • […]

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Christmas gift

Christmas Unwrapped 2017: UK Market [On-Demand Video]

Watch our Christmas Unwrapped Webinar 2017, where we uncover key trends from the festive season 2017. In this webinar, we look at in depth data from Black Friday all the way through to the New Year.  What will you learn?  – Online retail performance over peak periods, Cyber Week and Christmas – Online vs. instore traffic […]

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Christmas gift

Holiday Wrap-Up 2017: US Market [On-Demand Video]

Key trends and insights from the 2017 holidays  Watch On-Demand to learn…  – Top traffic days during the 2017 holiday season– Which retailers generated the most sales and who had the best conversion rates– Hot product searches overall and by key verticals: toys, electronics, home and more – What were the best selling products on Amazon – especially on peak sales […]

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Cyber Week 2017, Part 3: Audience Zoom

Part 3 of the Hitwise Cyber Week Insights 2017 Report In Part 3 of our Cyber Week series, Hitwise has profiled the Black Friday shopper and looked at how they differed by industry. 4.3 million people searched for a Black Friday deal in November, a 3% YoY increase. October also saw a 34% YoY increase. […]

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Pet Inspire

Pet Care Industry Trends

Key Audiences & Searches in 2017 Top 10 Pet Websites PetSmart’s recent acquisition of Chewy.com marks a major move towards consolidation in the pet supply industry. Mergers like this signify (at least in part) a strategic resistance against today’s challenging e-commerce climate; as with many retail categories, Amazon pulls a huge share of online pet […]

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