Marketing Insights Calendar 2019 – 2020

Start Planning with the Hitwise Marketing Calendar for 2019 – 2020 Proactively plan ahead by knowing what your audiences are looking for, when search terms peak, and important key dates for 2019 and the first half of 2020. Download this update to Hitwise Marketing Insights Calendar and learn: When and which search terms peak Key […]

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Marketing Insights Calendar 2019 – 2020

Start Planning with the Hitwise Marketing Calendar for 2019 – 2020 Proactively plan ahead by knowing what your audiences are looking for, when search terms peak, and important key dates for 2019 and the first half of 2020. Download this update to Hitwise Marketing Insights Calendar and learn: When and which search terms peak Key […]

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Mobile Overtakes Desktop, but less than One-Third Convert on Mobile in the UK

Mobile ad spend exceeded desktop for the first time in 2018 According to Ofcom, Britons check their smartphones every 12 minutes of the waking day. Over the past decade, smartphone ownership has grown from 17% to 78%, peaking at 95% for people aged 16-24 yo. With the rollout of 5G promising super-fast connectivity, consumers will […]

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Marketing Insights Calendar 2020

Start Planning with the Hitwise Marketing Calendar for 2019 – 2020 Proactively plan ahead by knowing what your audiences are looking for, when search terms peak, and important key dates for 2019 and the first half of 2020. Download this update to Hitwise Marketing Insights Calendar and learn: When and which search terms peak Key […]

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Hitwise Case Study: La Trobe University

La Trobe University Cuts Through A Crowded Marketplace Using Hitwise

The Challenge A crowded market of online, campus-based and international tertiary study options. The multitude of players in the tertiary education market all use digital channels to compete for a finite number of new students, with their websites providing, not only key information, but shaping expectations of each institution. La Trobe requires efficient and effective […]

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Students graduation

For Profit Education Industry Trends

Key Audiences and Online Trends in For-Profit Education For-Profit University Rankings While the for-profit education industry struggled for years against diminishing student enrollment, several accredited universities have recently seen major stock gains and are re-focusing on rebuilding their attendance. Over the past year, Walden University gained a strong traffic lead over University of Phoenix, which […]

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Back to School: Top Searched Products

The back to school season is upon us and parents are snapping up the most popular products and latest technology for their kids. We pulled the data on what parents are shopping for divided by their children’s age; ranging from elementary school to college-bound teens. Back to School: Elementary Age You may be surprised to […]

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Content Strategy

A Digital Marketing Perspective Content marketing is considered one of the most important components of any marketing program, but very few organisations consider their function as strategic and advanced. According to a recent UK study by the Content Marketing Institute, only 5% of organisations would classify their content marketing efforts as sophisticated. Yet, 79% stated […]

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5 Segmentation Strategies to Convert More Customers – UK Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands — drive the next wave of products, services and technologies. The next generation of winners and losers will be defined not only by companies who adapt to the market, but by those who understand, anticipate […]

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5 Segmentation Strategies to Convert More Customers – US Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands — drive the next wave of products, services and technologies. The next generation of winners and losers will be defined not only by companies who adapt to the market, but by those who understand, anticipate […]

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