Marketing Insights Calendar 2019 – 2020 — Copy

Start Planning with the Hitwise Marketing Calendar for 2019 – 2020 Proactively plan ahead by knowing what your audiences are looking for, when search terms peak, and important key dates for 2019 and the first half of 2020. Download this update to Hitwise Marketing Insights Calendar and learn: When and which search terms peak Key […]

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Marketing Insights Calendar 2019 – 2020

Start Planning with the Hitwise Marketing Calendar for 2019 – 2020 Proactively plan ahead by knowing what your audiences are looking for, when search terms peak, and important key dates for 2019 and the first half of 2020. Download this update to Hitwise Marketing Insights Calendar and learn: When and which search terms peak Key […]

Learn more
Top Dogs in Online Pet Care

Top Dogs in Online Pet Care

Pet care is one of the largest industries within CPG. According to the American Pet Products Association, total expenditure in the US on pet care is estimated to top out around $75 billion in 2019. That’s a lot of kitty litter and puppy chow! As a result, the online pet care market has grown immensely. […]

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Mobile Overtakes Desktop, but less than One-Third Convert on Mobile in the UK

Mobile ad spend exceeded desktop for the first time in 2018 According to Ofcom, Britons check their smartphones every 12 minutes of the waking day. Over the past decade, smartphone ownership has grown from 17% to 78%, peaking at 95% for people aged 16-24 yo. With the rollout of 5G promising super-fast connectivity, consumers will […]

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Kroger vs. Walmart: Who is winning the online grocery war?

Walmart is the largest grocer in the United States for the third year in a row. Despite doubling-down efforts on online grocery delivery, Kroger has continued to trail Walmart’s grocery operations. As both retailers expand their online grocery offerings to more parts of the country, Hitwise wanted to dive deep into the online retail analytics […]

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Building Beauty Brand Tactics

Beauty is continuing to expand online. Sephora and Amazon both expanded skincare offerings by releasing new private-label products this year. Meanwhile, Kylie Cosmetics began selling its line through Ulta, helping to reach a new market for Kylie and contribute to strong Q1 growth for Ulta. As leading brands and retailers get more inventive in a constantly […]

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Hitwise Amazon Report

Advancing Alongside Amazon

How retailers can compete and how brands can partner and grow One-click shopping, two-day free shipping, and Prime Day are just a few of the pioneering activities of Amazon that have forever changed the retail landscape. Despite their lead, Amazon still lacks prowess with certain demographics, such as 25-44 year olds, and in key categories, […]

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Prime Day 2019: AU Analysis

Has Amazon cracked Australia?  In our last article, Prime Day 2019 Wrap Up, we showed how Amazon is rapidly expanding in Australia. Visits and transactions to Amazon’s local site grew by +50% compared to the previous year. Over 300K Aussies visited Amazon each day over Prime Day, and a further 40K people made a purchase. […]

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Prime Day 2019

Prime Day 2019: US Analysis

How other retailers and brands performed during Amazon’s marquee event As Hitwise reported last week, Amazon’s 2019 Prime Day broke records (again). In the US, Prime Day generated 20.2 million transactions across the 48-hour period, which is 2 million more than Black Friday and Cyber Monday combined. Another incredible feat was surpassing the 10% conversion […]

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Amazon Prime Day UK 2019

Prime Day 2019: UK Results

Is there hope for other retailers?  In the UK, Amazon processed over eight million transactions in just two days. In our last blog, Prime Day 2019 Wrap Up, we showed that this was a record. Compared to last year’s Prime Day, transactions grew by +25%. The number of Prime member sign-ups were also up +147% YoY.  […]

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