Marketing Insights Calendar 2019 – 2020 — Copy

Start Planning with the Hitwise Marketing Calendar for 2019 – 2020 Proactively plan ahead by knowing what your audiences are looking for, when search terms peak, and important key dates for 2019 and the first half of 2020. Download this update to Hitwise Marketing Insights Calendar and learn: When and which search terms peak Key […]

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Marketing Insights Calendar 2019 – 2020

Start Planning with the Hitwise Marketing Calendar for 2019 – 2020 Proactively plan ahead by knowing what your audiences are looking for, when search terms peak, and important key dates for 2019 and the first half of 2020. Download this update to Hitwise Marketing Insights Calendar and learn: When and which search terms peak Key […]

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Mobile Overtakes Desktop, but less than One-Third Convert on Mobile in the UK

Mobile ad spend exceeded desktop for the first time in 2018 According to Ofcom, Britons check their smartphones every 12 minutes of the waking day. Over the past decade, smartphone ownership has grown from 17% to 78%, peaking at 95% for people aged 16-24 yo. With the rollout of 5G promising super-fast connectivity, consumers will […]

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Building Beauty Brand Tactics

Beauty is continuing to expand online. Sephora and Amazon both expanded skincare offerings by releasing new private-label products this year. Meanwhile, Kylie Cosmetics began selling its line through Ulta, helping to reach a new market for Kylie and contribute to strong Q1 growth for Ulta. As leading brands and retailers get more inventive in a constantly […]

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Disruptive Beauty Masterclass

2019 Beauty Masterclass: Digital Disruptors [10 mins]

Trends and Tactics to Grow Online Sales Brands want direct sales, but retailers attract a larger volume of visitors. The top 50 beauty retailers received almost 50 million visits in April 2019 – a staggering 4.5x higher than the top 50 beauty brands.  We explore the latest digital disruptors and fast risers within the beauty […]

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Disruptive Beauty Masterclass

UK Market: 2019 Beauty Masterclass: Digital Disruptors [On Demand Video and Slides]

See how digital beauty disruptors and fast risers, like Revolution Beauty and Cult Beauty, have increased their online traffic and sales.   How can you track searches on your competitors? Revolution Beauty’s visits spiked in January 2019 compared to December 2018, thanks to searches for ’12 Days of Christmas’ set and ‘chocolate vaults’ still trending after […]

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Prime Day 2019: AU Analysis

Has Amazon cracked Australia?  In our last article, Prime Day 2019 Wrap Up, we showed how Amazon is rapidly expanding in Australia. Visits and transactions to Amazon’s local site grew by +50% compared to the previous year. Over 300K Aussies visited Amazon each day over Prime Day, and a further 40K people made a purchase. […]

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Prime Day 2019

Prime Day 2019: US Analysis

How other retailers and brands performed during Amazon’s marquee event As Hitwise reported last week, Amazon’s 2019 Prime Day broke records (again). In the US, Prime Day generated 20.2 million transactions across the 48-hour period, which is 2 million more than Black Friday and Cyber Monday combined. Another incredible feat was surpassing the 10% conversion […]

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Amazon Prime Day UK 2019

Prime Day 2019: UK Results

Is there hope for other retailers?  In the UK, Amazon processed over eight million transactions in just two days. In our last blog, Prime Day 2019 Wrap Up, we showed that this was a record. Compared to last year’s Prime Day, transactions grew by +25%. The number of Prime member sign-ups were also up +147% YoY.  […]

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Health & Beauty

UK Beauty Report 2019

The Battle Between Brand and Retailer A love-hate relationship exists between cosmetics brands and retailers. Brands would prefer to sell directly, but retailers attract larger volumes of visits, sales and customers. In 2019, the Top 50 Beauty Retailers averaged 48M visits per month – 4 times greater than the Top 50 Beauty Brands. Only 16% of […]

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