British Reactions In The Aftermath Of Brexit

With media outlets calling the results of the EU referendum in the wee hours of the morning, Britons turned to the Internet for news and information. According to Hitwise, a division of Connexity, visits to online News and Media sites in the UK increased 50% on Friday 24 June, 2016 compared with the previous Friday. […]

Learn more

Improving Your Mobile Search Strategy [On-Demand Video]

As more online searches today are initiated on mobile devices than desktops, it’s important for marketers to fully understand if they have a winning mobile search strategy.  Watch this on-demand video to learn more about: – Top mobile and desktop skewing searches– Detailed search patterns by device across five key verticals: finance, retail, travel, news […]

Learn more

Data Day: Digital Natives and Digital Migrants – UK Market

How do day-to-day Britons leverage the Internet to live, work, and entertain themselves? The most successful brands dedicate themselves to understanding their audience at a deeper level. But how can they accomplish this when consumers interact with brands—and one other—in more and more complex ways? The internet has ushered in an era of accelerated connection. […]

Learn more

Audience-Centric Content Guide – US Market

4 Tips for Generating Successful Audience-Centric Content 1. Sell Your Product, Not Your Content Content marketing provides marketers with a way to engage consumers with articles, blogs, videos and more through which they can integrate their brand message as well as specific products and services. But if that content doesn’t speak to the interests of […]

Learn more

Audience-Centric Content Guide – AU Market

4 Tips for Generating Successful Audience-Centric Content 1. Sell Your Product, Not Your Content Content marketing provides marketers with a way to engage consumers with articles, blogs, videos and more through which they can integrate their brand message as well as specific products and services. But if that content doesn’t speak to the interests of […]

Learn more

5 Ways to Better Target & Profile Audiences Using Online Search Behaviour

Explore five ways marketers can generate more accurate, insightful and actionable consumer insights drawn form audience profiles and targets driven by search.  Think about those who know you best. Chances are, someone like your spouse/partner, sibling or best friend comes to mind. Someone, or rather something, you are probably not considering is your Web browser. […]

Learn more

Enough of the buzzwords: What exactly is second-party data?

Although nearly one-third of senior-level marketers regard second-party data as the most effective type of data for increasing the lifetime value of customers and six in 10 want to increase second-party data usage, many marketers still haven’t fully grasped what the term means. Although marketers’ use of first- and third-party information predates the Internet, the […]

Learn more

5 Key Take-Aways from RampUp 2016

This year’s RampUp offered a wealth of information from a truly impressive lineup of speakers. There’s a lot to digest, and we know that (like us), you’ll be considering and sharing what you learned for weeks to come. We sifted through the ideas and insights presented by advertising luminaries across the conference to find the […]

Learn more