Marketing Insights Calendar 2019 – 2020

Start Planning with the Hitwise Marketing Calendar for 2019 – 2020 Proactively plan ahead by knowing what your audiences are looking for, when search terms peak, and important key dates for 2019 and the first half of 2020. Download this update to Hitwise Marketing Insights Calendar and learn: When and which search terms peak Key […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report for Agencies

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Mobile Overtakes Desktop, but less than One-Third Convert on Mobile in the UK

Mobile ad spend exceeded desktop for the first time in 2018 According to Ofcom, Britons check their smartphones every 12 minutes of the waking day. Over the past decade, smartphone ownership has grown from 17% to 78%, peaking at 95% for people aged 16-24 yo. With the rollout of 5G promising super-fast connectivity, consumers will […]

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retail update

Top Tips for Peak Retail 2019

The holiday season is fast approaching. With Click Frenzy, Black Friday and Boxing Day weeks away, how prepared are you for the largest retail period of the year? Visits to retail sites during key sales events are up +7.5% YoY showing a continued rise in online shopping. Here are 4 big learnings from last year’s […]

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HQ-Eco travel

“Eco Travel” searches rise +40% YoY

Sustainability has dominated headlines in the past year. The UK government announced plans to cut over 100,000 tonnes of food waste each year. Supermarkets have agreed to ban all single-use plastic by 2025. Sir David Attenborough also said that if we don’t take action against climate change, we could face irreversible damage to the natural […]

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greener travel article

How to make a holiday greener – 12 simple tips to cut down your travel carbon footprint without compromise on adventure… or your wallet

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chernobyl uk blog

Chernobyl: The Impact of TV on Dark Tourism

The historical drama, Chernobyl, gripped the nation after being released in May this year. The dramatic miniseries, directed for HBO, centres around the 1986 Chernobyl Nuclear disaster and the cleanup efforts which followed. Compressed into this popular television miniseries, Chernobyl has received both praise and criticism (Source: This is Money) with a focus on its impact on the […]

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ice lolly article

Hitwise study for icelolly.com finds brand bucking trend of declining visitors

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