Which new car buyer persona is best to target?
We are right in the middle of the holiday shopping season. While most consumers are after new kitchen appliances or the latest video game, many are beginning their search for a new car. December is widely known as the best month to buy a new car since salespeople looking to hit their year-end goals are […]
Click Frenzy 2019: Who were this year’s winners?
“The Sale that Stops the Nation” Back for its seventh year running, Click Frenzy launched its 29-hour sale on 12-13 November. This year boasted over 600 participants, from multi-category retailers like Myer, The Good Guys and Big W, to fashion, groceries and electronics brands, such as Alannah Hill, Kylie Cosmetics, Virgin Wines and Bose. Over […]
News and Media Report UK 2019
Strategies and Tactics for Growing Your Online Audience Macro-level data shows that Britons are time-poor but keeping up with the latest news. How can news and media providers then grow their online audiences and advertiser sales when engagement is more difficult? News and media organisations need to know what their audiences care about and where […]
How can Hilton win back their online browsers?
How the battle of Airbnb vs. Hotels is influencing conversions The competition for getting travelers to book online is fierce. Hotel operators, like Hilton and Marriott, want you to come directly to their site to book, while online travel agencies (OTAs) promote their ability to secure the best deal as an advantage. And now there’s […]
News and Media Report US 2019
Strategies for Growing Readership Online With a presidential election just a year away, becoming the go-to news source for American readers will be pivotal in the year ahead. To achieve this, news and media organizations need to know what audiences care about and where they currently go to consume content. Once they have a foundational […]
Missguided uses Hitwise for Strategic Planning & Campaign Optimisation
Missguided is a leading online fashion brand that has disrupted the UK retail landscape for the past ten years. Bold, empowering and forward-thinking, the pure player leads the charge when it comes to relentless digital and e-commerce innovation. This innovation is critical for Missguided operating in the fiercely competitive fashion industry. The brand uses Hitwise […]
Hitwise helps PMG benchmark visits
PMG is a leading independent, global digital company that provides omnichannel strategy, insights, and more for some of the world’s most recognized brands. Driven by the mantra “Digital Made for Humans,” PMG leverages data and technology to better manage and execute campaigns in a digital world. Crista Dedo, Account Director, spoke on how PMG stays […]
Back To School Report UK 2019
Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]
Back to School Report 2019
INTRODUCTION When it comes to back-to-school shopping, families are in need of different items depending on the life-stage of their children. While elementary school students are growing out of their shoes every year, college students require new appliances for the dorm. No matter the life stage, Amazon dominates as the largest back-to-school online retailer with […]
Back to School Report US 2019
Differences in Shopping Behaviors by Lifestage When it comes to back-to-school shopping, families are in need of different items depending on the life-stage of their children. How do the shopping behaviors of elementary school families, middle/high school families and college students differ during this peak period? This FREE report uncovers insights such as: Amazon dominates […]