Finance Report 2019

The 2019 industry outlook is positive, but how can travel players make the most of this year's growth?

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UK Finance Report

What do consumers care about in 2019? With the uncertainty surrounding Brexit, consumers are increasingly searching for the impact of Brexit on their personal finances. Challenger banks and Open Banking are disrupting the industry by offering simpler, mobile-enabled alternatives and enabling customers to search for the best deals, based on their own individual spending habits. […]

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Marketing Insights Calendar 2019 – 2020

Start Planning with the Hitwise Marketing Calendar for 2019 – 2020 Proactively plan ahead by knowing what your audiences are looking for, when search terms peak, and important key dates for 2019 and the first half of 2020. Download this update to Hitwise Marketing Insights Calendar and learn: When and which search terms peak Key […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report for Agencies

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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insurance

The Australian Insurance Market: Who is the online audience, and how has it shifted?

“Insurance” searches grew over the second half of the year When and how consumers search, consider and switch insurance products tend to follow a cycle. After Christmas and the summer holidays, a variety of insurance product searches grow and peak over February, including “car”, “travel”, “home” and“pet” insurance. In July, following the end of the […]

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US News & Media Report 2019

INTRODUCTION 2020 is just two months away and with it comes a new year of breaking stories, inventive technologies, and a presidential election in the United States. Becoming the go-to source for American readers will be pivotal in the year ahead for news & media organizations. To achieve this, they will need to know what […]

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News and Media Report US 2019

Strategies for Growing Readership Online With a presidential election just a year away, becoming the go-to news source for American readers will be pivotal in the year ahead. To achieve this, news and media organizations need to know what audiences care about and where they currently go to consume content. Once they have a foundational […]

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UK Fashion Report 2019

UK Fashion Report

How can fast fashion, mid & premium tiers compete online? 2019 has been challenging for many brands and retailers. Declining online industry traffic, store closures, and consumers questioning fashion’s contribution to the environment. However, there are brands like Net-A-Porter, Zalando and Charles Tyrwhitt, which despite all of this, are excelling within their retail categories. So, […]

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