Fashion’s Super Nova

Fast fashion needs to constantly stay ahead of the latest trends to remain relevant for today’s most savvy shoppers. While site traffic is important, it’s more insightful when used to keep a pulse on which players are growing and resonating with consumers now. Looking at the top 10 fast fashion sites from the 12 weeks […]

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Store, shopping

Meet Hitwise at ShopTalk 2019 (Las Vegas, NV)

Attending ShopTalk 2019 on March 3rd? Then visit Hitwise at booth #3337 or schedule a meeting with our team! Learn how.

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luxury brands webinars

A Look at Luxury Brands and Consumers 2018 [On-Demand Video]

Transformation is the defining theme for the luxury personal goods market The luxury sector is enjoying a resurgence, as total global sales are projected to reach $313 billion this year. Today, we see luxury’s transformation in the progressive designs, styles and representations of fashion. Additionally, we also recognise the deeper cultural shift happening inside the […]

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Tripadvisor News: Traffic Grows YOY, As Does Its Influence on Travel

Tripadvisor News: Over the last year Tripadvisor struggled to balance growth and profitability, as executives worked to cut costs and double down on their core hotel audience. The company says they are making a bet on future growth, but some are questioning their prospects. While the future of Tripadvisor’s profitability remains up in the air, […]

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Sustainability Report

Brits change rubbish habits due to ‘Attenborough effect’

It was recently reported that a total 27.3 million tonnes of waste was created across the UK, but new research from Hitwise, Britain’s largest online behavioural specialist, reveals the nation is moving in the right direction, with Brit’s ‘plastic recycling’ searches increasing by 55 per cent.(1) Recent online reactions show the UK is alert to […]

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Marketing to Female Football Fans

Super Bowl viewership is growing — and changing. As more women tune in to football each year, key advertisers, sports leagues and brands are seeking to better understand what motivates female football fans.   To start, it helps to define what a “football fan” really is. Is it the mega-fan who tunes in to every […]

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Spring Carnival Infographic

Spring Carnival Infographic

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Kardashians dominate Instagram and gaming channels rule YouTube

Over the past few years social media influencers have become a valuable marketing tool. Influencers are adept at building their individual brand and those at the top of their game can attract millions of followers. The main benefit for brands who work with these influencers is gaining exposure to audiences they are unable to reach. […]

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Makeup and beauty

Beauty Industry Report: US Market

A Digital Marketing Perspective: How to Compete in the Age of Amazon and YouTube The beauty industry is shifting rapidly, but with worldwide growth and hundreds of billions of dollars on the table, the market is ripe with opportunity for brands who can adapt. Several factors have dramatically affected the industry in the last five […]

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Makeup and beauty

Beauty Industry Report: UK Market

A Digital Marketing Perspective Digital innovation has been key to success in the beauty industry. In the year to March 2017, cosmetic sales had grown by 6% to reach almost £1 billion in the UK, according to IRI. This growth is largely due to the industry’s ability to track and respond to rapidly-evolving trends online, […]

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