digital activation us

Digital Activation [On-Demand Video]

Leveraging Custom Audiences to Drive Holiday Spend In this on-demand presentation, discover answers to questions like: How do I find new consumers this holiday season? How can I build and reach specific audience personas for new products? Where can I define and target audiences using search intelligence? As consumer expectations become more demanding, digital marketing […]

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5 Cutting-Edge Ways to Use Search Data More Competitively

How to Get More from Search & Transform Your Marketing Strategy Search marketing is the backbone of traffic for most digital and e-commerce brands, and accounts for the largest portion of most online marketing budgets according to Forrester. In light of the universal prioritization of search across digital industries, it can be difficult to think […]

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5 Segmentation Strategies to Convert More Customers – UK Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands — drive the next wave of products, services and technologies. The next generation of winners and losers will be defined not only by companies who adapt to the market, but by those who understand, anticipate […]

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3 Steps to Close the Gap Between Your Audience Insights and Ad Campaigns

How the “Insights to Action” Gap Emerged and How to Fix It In an age of unprecedented audience data and targeting capabilities, what prevents smart marketers from achieving record-breaking ROI and ROAS? We asked a panel of industry professionals, and discovered that an inability to bridge the divide between insights (audience research and intelligence) and […]

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Travel Inspire: The Cruise Industry – AU Market

Cruise Travel Trends and Key Audiences With the winter months well underway, Australians are seeking warmer climates across the globe until the sun returns later in the year. An increasingly popular choice for Aussies now is a cruise. With their endless facilities and whistle-stop tours of a continent, it’s understandable why this is the case. […]

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How to Conquer the Ad-Blocking Epidemic

The growth of ad-blocking software on desktop and mobile platforms has become a hot issue in the marketing industry. The popularity of these apps and browser add-ons appears to indicate a growing consumer desire to keep ads off their screens. However the ad-blocking “epidemic” may be more nuanced than marketer’s realise. There also may be […]

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How to do programmatic creatively

Over the last 10 years, the media industry has reached the point where display advertisements can be dynamically assembled in a split second based on consumer data, context and inventory availability, among other factors. And, as marketers get savvier at collecting and leveraging data, the opportunities around personalised messaging – also known as dynamic creative […]

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