missguided

Missguided uses Hitwise for Strategic Planning & Campaign Optimisation

Missguided is a leading online fashion brand that has disrupted the UK retail landscape for the past ten years. Bold, empowering and forward-thinking, the pure player leads the charge when it comes to relentless digital and e-commerce innovation. This innovation is critical for Missguided operating in the fiercely competitive fashion industry. The brand uses Hitwise […]

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Personalization at Scale [6 mins]

In this 8-min video, learn about three lesser-known customer segments that you should focus on in 2019.

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Fashion Report Q1 2019

Digital Tactics for Retailers and Brands 2019 is showing promise for brick and mortar retail. As markets trend up, several national chains are actually opening new stores this year. Although e-commerce acted as a driving force throughout 2018, fashion website visits were flat year on year during Q1 2019. Is online activity plateauing for fashion? […]

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Fashion’s Super Nova

Fast fashion needs to constantly stay ahead of the latest trends to remain relevant for today’s most savvy shoppers. While site traffic is important, it’s more insightful when used to keep a pulse on which players are growing and resonating with consumers now. Looking at the top 10 fast fashion sites from the 12 weeks […]

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How YouTube drives more Buyers to Pet Circle’s site

Pet Circle launched a clever ad promoting their online services last year. The commercial, which featured a dog pulling pet food out of a laptop with its owner in shock, garnered over 1 million views on YouTube.  So, did Pet Circle attract more online buyers, compared their competitors? In the first 6 weeks of the year, Pet […]

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Store, shopping

Meet Hitwise at ShopTalk 2019 (Las Vegas, NV)

Attending ShopTalk 2019 on March 3rd? Then visit Hitwise at booth #3337 or schedule a meeting with our team! Learn how.

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Sustainability Report

Brits change rubbish habits due to ‘Attenborough effect’

It was recently reported that a total 27.3 million tonnes of waste was created across the UK, but new research from Hitwise, Britain’s largest online behavioural specialist, reveals the nation is moving in the right direction, with Brit’s ‘plastic recycling’ searches increasing by 55 per cent.(1) Recent online reactions show the UK is alert to […]

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Marketing to Female Football Fans

Super Bowl viewership is growing — and changing. As more women tune in to football each year, key advertisers, sports leagues and brands are seeking to better understand what motivates female football fans.   To start, it helps to define what a “football fan” really is. Is it the mega-fan who tunes in to every […]

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Spring Carnival Infographic

Spring Carnival Infographic

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Kardashians dominate Instagram and gaming channels rule YouTube

Over the past few years social media influencers have become a valuable marketing tool. Influencers are adept at building their individual brand and those at the top of their game can attract millions of followers. The main benefit for brands who work with these influencers is gaining exposure to audiences they are unable to reach. […]

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