What is the Real Price of “Fast Fashion”?

As sustainability awareness gains traction in the U.S. consumers are beginning to shift their focus to the apparel industry, where many worry the impact of inexpensive fashion, or “Fast Fashion” is taking its toll on the environment, workers rights and labor safety. Fast Fashion Brands Brands like H&M, Forever 21, Zara and Mango pioneered the […]

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Would you like Kale with that?

This morning whilst juggling my morning coffee and croissant on a packed train, I did what most people do on public transport, I got my mobile phone out and pretended I was super busy. I started to flick through my Instagram to kill a bit of time. The first image was by a friend who […]

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The Evolution of Search: How to Best Capitalise on Mobile Dominance

Most searches are now made on mobile, but have search marketing strategies moved with the times? Common sense tells us that online searches initiated on mobile devices would tend to be shorter and more concise than those initiated on a desktop. We consume more quickly on the move, with time and efficiency being of the […]

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5 Segmentation Strategies to Convert More Customers – UK Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands — drive the next wave of products, services and technologies. The next generation of winners and losers will be defined not only by companies who adapt to the market, but by those who understand, anticipate […]

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How Auto Brands Can Use Data for Smarter Technology Partnerships

Last year, Hyundai’s CEO called the car the “ultimate mobile device,” a statement that was echoed into the tech world canon by Apple SVP Jeff Williams. The technology industry has truly embraced cars as mobile devices, albeit the most expensive mobile device anyone owns, so it’s not surprising that CES 2017 was the scene of […]

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Which Brands Are Reaching Luxury Millennial Shoppers?

As luxury consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but […]

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MAC vs Sephora Audiences: Key Brand Differences

MAC and Sephora are two of the most well-known cosmetics brands in the world. Sephora was founded in Paris nearly 50 years ago, and has established itself as the “every-woman’s” makeup store. Meanwhile MAC, founded in Toronto in 1984, has a smaller customer base and a more defined, niche following. What are the differences (and […]

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5 Segmentation Strategies to Convert More Customers – US Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands — drive the next wave of products, services and technologies. The next generation of winners and losers will be defined not only by companies who adapt to the market, but by those who understand, anticipate […]

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Travel in 2017

A Digital Marketing Perspective: Getting More Out of Your Online Data Sets British travel companies face an array of challenges and opportunities in 2017. Whilst consumer confidence held up well last year, uncertainty around Brexit, Trump’s presidency and currency fluctuations have led many to remain cautious for the year ahead. New digital platforms continue to […]

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Fashion in 2017 – UK Market

A Digital Marketing Perspective: Growing Online Audiences in Luxury Fashion London Fashion Week has always pushed digital boundaries in the luxury retail world – it was the first event of its kind to introduce live video streaming seven years ago. During the London Fashion Week, luxury and premium brands pushed the creative means of engaging […]

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