Travel in 2017

A Digital Marketing Perspective: Getting More Out of Your Online Data Sets British travel companies face an array of challenges and opportunities in 2017. Whilst consumer confidence held up well last year, uncertainty around Brexit, Trump’s presidency and currency fluctuations have led many to remain cautious for the year ahead. New digital platforms continue to […]

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Fashion in 2017 – UK Market

A Digital Marketing Perspective: Growing Online Audiences in Luxury Fashion London Fashion Week has always pushed digital boundaries in the luxury retail world – it was the first event of its kind to introduce live video streaming seven years ago. During the London Fashion Week, luxury and premium brands pushed the creative means of engaging […]

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A Look at Luxury Brands and Consumers in 2016 [On-Demand Video]

Who is today’s luxury consumer and how can you reach them? With $282 billion in global sales, the luxury sector is highly lucrative and dynamic. This on-demand presentation includes highlights from the PMX Agency’s annual “Luxe” report created in partnership with Hitwise. This highly anticipated report examines the digital offerings for 80 luxury apparel brands […]

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When Impulse Disrupts the Purchase Funnel

When you see a billion consumer retail data points each month, patterns of interest and behavior begin to clearly emerge. Some of these patterns do not conform to the traditional consumer journey down “the purchase funnel,” a linear process that is predictable. Instead what I see is a considerable amount of impulsive disruption of the […]

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