Black Friday 2019 – Multi Market Review: Who were this year’s retailer and brand winners?
Black Friday 2019 results are in with many claiming that online sales have exceeded expectations. Which markets and retail categories have grown the most online? Was it all about Amazon, or did other retailers win big this year? And, how have brands responded? In our first piece of coverage for Black Friday 2019, Hitwise looks at these top headlines for the […]
Click Frenzy 2019: Who were this year’s winners?
“The Sale that Stops the Nation” Back for its seventh year running, Click Frenzy launched its 29-hour sale on 12-13 November. This year boasted over 600 participants, from multi-category retailers like Myer, The Good Guys and Big W, to fashion, groceries and electronics brands, such as Alannah Hill, Kylie Cosmetics, Virgin Wines and Bose. Over […]
Retail Peak 2019: Top Learnings So Far
Black Friday will fall one week later this year on November 29th, compared to November 23rd last year.
The Australian Insurance Market: Who is the online audience, and how has it shifted?
“Insurance” searches grew over the second half of the year When and how consumers search, consider and switch insurance products tend to follow a cycle. After Christmas and the summer holidays, a variety of insurance product searches grow and peak over February, including “car”, “travel”, “home” and“pet” insurance. In July, following the end of the […]
Pharmaceutical Leader Segments Their Core Audience with Hitwise
Hitwise spoke to the Manager of Market Intelligence at a global healthcare company to understand how they stay ahead of the ever-evolving market demands of the healthcare and pharmaceutical industry. With nearly a century of experience, the industry leader uses their knowledge and experience to tackle serious conditions such as diabetes, obesity, and more. The […]
Missguided uses Hitwise for Strategic Planning & Campaign Optimisation
Missguided is a leading online fashion brand that has disrupted the UK retail landscape for the past ten years. Bold, empowering and forward-thinking, the pure player leads the charge when it comes to relentless digital and e-commerce innovation. This innovation is critical for Missguided operating in the fiercely competitive fashion industry. The brand uses Hitwise […]
Hitwise helps PMG benchmark visits
PMG is a leading independent, global digital company that provides omnichannel strategy, insights, and more for some of the world’s most recognized brands. Driven by the mantra “Digital Made for Humans,” PMG leverages data and technology to better manage and execute campaigns in a digital world. Lora Parker, VP of Media Services, spoke on how […]
Top Tips for Peak Retail 2019
The holiday season is fast approaching. With Click Frenzy, Black Friday and Boxing Day weeks away, how prepared are you for the largest retail period of the year? Visits to retail sites during key sales events are up +7.5% YoY showing a continued rise in online shopping. Here are 4 big learnings from last year’s […]
Fans Online Gear Up for 2019 Rugby World Cup
With the 2019 Rugby World Cup just around the corner, what are rugby fans across the world searching for? Rugby union fans across the globe are preparing for the sport’s biggest event, the 2019 Rugby World Cup. On 20 September to 2 November, Japan will host 20 teams across 48 games in 12 stadiums, for […]
Buyers vs. Browsers Infographic
Read, save and share this segmentation infographic based on audience marketing and learn how to acquire and engage more buyers. Pinpoint buyers from general visitors using digital behaviors Acquire more buyers through search and clickstream insights Identify why browsers go to the competition and win-back tactics For more information on how to grow your online buyers, check […]