Retail Peak 2019: Top Learnings So Far
Black Friday will fall one week later this year on November 29th, compared to November 23rd last year.
The Australian Insurance Market: Who is the online audience, and how has it shifted?
“Insurance” searches grew over the second half of the year When and how consumers search, consider and switch insurance products tend to follow a cycle. After Christmas and the summer holidays, a variety of insurance product searches grow and peak over February, including “car”, “travel”, “home” and“pet” insurance. In July, following the end of the […]
Missguided uses Hitwise for Strategic Planning & Campaign Optimisation
Missguided is a leading online fashion brand that has disrupted the UK retail landscape for the past ten years. Bold, empowering and forward-thinking, the pure player leads the charge when it comes to relentless digital and e-commerce innovation. This innovation is critical for Missguided operating in the fiercely competitive fashion industry. The brand uses Hitwise […]
Hitwise helps PMG benchmark visits
PMG is a leading independent, global digital company that provides omnichannel strategy, insights, and more for some of the world’s most recognized brands. Driven by the mantra “Digital Made for Humans,” PMG leverages data and technology to better manage and execute campaigns in a digital world. Crista Dedo, Account Director, spoke on how PMG stays […]
Top Tips for Peak Retail 2019
The holiday season is fast approaching. With Click Frenzy, Black Friday and Boxing Day weeks away, how prepared are you for the largest retail period of the year? Visits to retail sites during key sales events are up +7.5% YoY showing a continued rise in online shopping. Here are 4 big learnings from last year’s […]
Fans Online Gear Up for 2019 Rugby World Cup
With the 2019 Rugby World Cup just around the corner, what are rugby fans across the world searching for? Rugby union fans across the globe are preparing for the sport’s biggest event, the 2019 Rugby World Cup. On 20 September to 2 November, Japan will host 20 teams across 48 games in 12 stadiums, for […]
Buyers vs. Browsers Infographic
Read, save and share this segmentation infographic based on audience marketing and learn how to acquire and engage more buyers. Pinpoint buyers from general visitors using digital behaviors Acquire more buyers through search and clickstream insights Identify why browsers go to the competition and win-back tactics For more information on how to grow your online buyers, check […]
Amazon vs. Google- Has Amazon Really Taken Over?
When it comes to digital media spend, where should agencies and brands put their focus: Google or Amazon, or both? Some have already made their bets. Over the past few months, top tier agencies have announced that they are shifting 20-30% of their digital ad spend from Google to Amazon. Recent digital insights suggest that Amazon garners […]
A look at Australian Financial Aggregators in 2019
Who is the Finder.com.au audience? Financial aggregators are increasingly becoming a key part of a consumer’s search and consideration journeys. Since our last blog, leading Australian aggregators, such as Finder, Canstar, and RateCity, have continued to accelerate online. In this blog, we look at which aggregators are outperforming their peers, and identify the types of […]