News and Media Report UK 2019

Strategies and Tactics for Growing Your Online Audience Macro-level data shows that Britons are time-poor but keeping up with the latest news. How can news and media providers then grow their online audiences and advertiser sales when engagement is more difficult? News and media organisations need to know what their audiences care about and where […]

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UK News & Media Report 2019: Proving the Value of Your Audience

INTRODUCTION The online News & Media industry is growing, with total visits to the top 100 sites rising by +14% YoY. But the time Britons spend on these sites has decreased. In July to September, 64% of the online population visited National Titles, like The BBC News and Daily Mail. Britons were checking these sites […]

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ITV Testimonial

ITV Video Testimonial – Campaign Performance

Learn about how ITV has partnered with Hitwise for the last two years on campaign lift measurement and optimisation.  The ideal partnership: How to work together as a television broadcaster and data analytics provider  ITV is a leading British television channel, home to some of the nation’s most-loved and watched programmes, including Britain’s Got Talent, Love Island and Coronation Street. […]

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Retail Peak Pla

Retail Peak 2019: Top Learnings So Far

Black Friday will fall one week later this year on November 29th, compared to November 23rd last year.

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retail electronics

Hitwise & Retail Economics: Consumer Electronics Outlook

Hitwise and Retail Economics have partnered to bring the latest retail trends and consumer insights for the UK. Through a series of videos, we summarise the key challenges and opportunities facing retail categories and highlight brands and retailers that are outperforming their peers today.  In the following videos, we look the Consumer Electronics category, where […]

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missguided

Missguided uses Hitwise for Strategic Planning & Campaign Optimisation

Missguided is a leading online fashion brand that has disrupted the UK retail landscape for the past ten years. Bold, empowering and forward-thinking, the pure player leads the charge when it comes to relentless digital and e-commerce innovation. This innovation is critical for Missguided operating in the fiercely competitive fashion industry. The brand uses Hitwise […]

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Hitwise helps PMG benchmark visits

PMG is a leading independent, global digital company that provides omnichannel strategy, insights, and more for some of the world’s most recognized brands. Driven by the mantra “Digital Made for Humans,” PMG leverages data and technology to better manage and execute campaigns in a digital world. Crista Dedo, Account Director, spoke on how PMG stays […]

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Mobile Overtakes Desktop, but less than One-Third Convert on Mobile in the UK

Mobile ad spend exceeded desktop for the first time in 2018 According to Ofcom, Britons check their smartphones every 12 minutes of the waking day. Over the past decade, smartphone ownership has grown from 17% to 78%, peaking at 95% for people aged 16-24 yo. With the rollout of 5G promising super-fast connectivity, consumers will […]

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UK Fashion Report 2019

UK Fashion Report

How can fast fashion, mid & premium tiers compete online? 2019 has been challenging for many brands and retailers. Declining online industry traffic, store closures, and consumers questioning fashion’s contribution to the environment. However, there are brands like Net-A-Porter, Zalando and Charles Tyrwhitt, which despite all of this, are excelling within their retail categories. So, […]

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Back to School

Back To School Report UK 2019

Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]

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