Bizrate Insights Social Media Series Part 3: Leveraging Digital Word of Mouth
This is the third installment of the 3-part Bizrate Insights survey series on Social Media and Shopping. ABSTRACT Discovering your social “brand champions” (those who evangelize your product via social media outlets) and cultivating social programs targeted towards them will enhance word-of-mouth ROI for your brand. Making it easy for them to share experiences, products, […]
Bizrate Insights’ Social Media Series Part 1: Year-Over-Year Trends in Social Media Usage (2009 – 2011)
Over the past few years, Bizrate Insights has been tracking online buyers’ social media usage, and more specifically, whether they interact with retailers. As more retailers increase their social media presence, the percentage of online buyers who “like” or “follow” a retailer via social media has grown significantly. As part of its Hot Topic program, […]
Tapping into Tablet-owning consumers is a revenue opportunity in the making – learn more by downloading our free report!
Bizrate Insights recently concluded the Bizrate/Forrester Study: Tablet Usage Among Online Buyers, conducted in partnership with Forrester Research’s Sucharita Mulpuru. A free PDF data report of highlights from the study is available for download here – The Emerging Tablet Market: What Online Retailers Need To Know. Bizrate/Forrester Study: Tablet Usage Among Online Buyers “What we […]
2010 Holiday Shopping: Green Monday a Myth?
Which day has seen the biggest number of orders this Holiday season in the US so far? Most predicted December 13th, known as “Green Monday”. Not so, says Bizrate Insights’ Point-of-Sale survey data. According to our Network of thousands of online retailers, Cyber Monday still rules the Holiday season for the most orders. Cyber Monday […]
Bizrate Insights Hot Topic Series: What drives Customer Recommendations?
There is a continued focus within ecommerce circles on striving for the almighty customer recommendation. We hear this with respect to Net Promoter Score™*, we hear this with respect to social media, and we see this (in concert with other metrics) in our data. Therefore, in Q2 2010, Bizrate Insights surveyed online buyers to identify […]
Bizrate Insights Hot Topic Series: Wanted: A lower returns rate
Based on conversations with retailers, it seems that the two most frustrating events in the purchase cycle are cart abandonment and returns. Over a nine month period, Bizrate Insights looked more closely at returns in order to understand why consumers are making returns, how they are choosing to do so, and, most importantly, how some […]
Bizrate Insights Hot Topic Series: Ecommerce Website Mass Personalization
Why personalize the ecommerce shopping experience? According to studies*, personalization based on desired consumer value propositions yields higher conversion and loyalty rates – if done properly. So what does an online retailer need to do to achieve “properly”? In Q1 2010, Bizrate Insights ran a Hot Topic study that took a look at mass personalization […]
Find Out Why Shoppers Didn’t Convert
Our Buyers Survey clients can also gain insight into those customers who do not purchase through our Abandonment Survey. The implementation for this survey is easy and you can start to learn about your shoppers right away. Once the Abandonment survey is implemented, you will qualify for free, standard monthly reporting. These reports include both a […]
Tracking Metrics that Lead to Better Conversion
While BizRate hosts several services which are geared specifically towards supporting customer care teams, we also help merchants track metrics that lead to better conversion rates. Additionally, we recently launched our abandonment survey that not only is free, but also helps merchants measure the success of their websites by considering the voice of customer. Combining this qualitative […]
The Social Media Revolution
Last week at the Shop.org Annual Summit, one of the key topics on everyone’s mind was social media. During one of the sessions, the moderator asked if there was anyone not using some form of social media (be it Facebook, Twitter, etc.), and as I looked around the room, barely any hands were raised. Retailers […]