Financial Brokerage Firm uses Hitwise to Optimize User Acquisition and SEO
A leading financial brokerage firm that provides tools for consumers to manage their investments, uses Hitwise to track their competitors and better understand their ideal consumer. We spoke to the Manager of Strategy and Analysis about how Hitwise has helped the firm stay one step ahead of the competition. The Challenge The Marketing Analytics & […]
UK Cyber Week 2019: Top 5 Stats on Amazon Buyers
In our first piece of coverage on Black Friday 2019, Hitwise found that Amazon more than doubled its visit share than the next top retailer in the US and Europe. In the UK, Amazon is also getting a larger slice of online purchases. The number of transactions Amazon processed over “Cyber Five” (the day before Black […]
Who were the Fastest Rising Brands, Retailers & Categories of US Cyber Week 2019?
Cyber Week 2019 was another record setter in the US. Purchases from the top 50 US retailers rose +6% YoY during the Cyber 5, Thanksgiving through Cyber Monday, according to Hitwise. Last week, we looked at winners from the biggest retail event of the year from a global perspective. Taking a deeper dive into the […]
Black Friday 2019 – Multi Market Review: Who were this year’s retailer and brand winners?
Black Friday 2019 results are in with many claiming that online sales have exceeded expectations. Which markets and retail categories have grown the most online? Was it all about Amazon, or did other retailers win big this year? And, how have brands responded? In our first piece of coverage for Black Friday 2019, Hitwise looks at these top headlines for the […]
Which new car buyer persona is best to target?
We are right in the middle of the holiday shopping season. While most consumers are after new kitchen appliances or the latest video game, many are beginning their search for a new car. December is widely known as the best month to buy a new car since salespeople looking to hit their year-end goals are […]
Click Frenzy 2019: Who were this year’s winners?
“The Sale that Stops the Nation” Back for its seventh year running, Click Frenzy launched its 29-hour sale on 12-13 November. This year boasted over 600 participants, from multi-category retailers like Myer, The Good Guys and Big W, to fashion, groceries and electronics brands, such as Alannah Hill, Kylie Cosmetics, Virgin Wines and Bose. Over […]
How can Hilton win back their online browsers?
How the battle of Airbnb vs. Hotels is influencing conversions The competition for getting travelers to book online is fierce. Hotel operators, like Hilton and Marriott, want you to come directly to their site to book, while online travel agencies (OTAs) promote their ability to secure the best deal as an advantage. And now there’s […]
ITV Video Testimonial – Campaign Performance
Learn about how ITV has partnered with Hitwise for the last two years on campaign lift measurement and optimisation. The ideal partnership: How to work together as a television broadcaster and data analytics provider ITV is a leading British television channel, home to some of the nation’s most-loved and watched programmes, including Britain’s Got Talent, Love Island and Coronation Street. […]
Retail Peak 2019: Top Learnings So Far
Black Friday will fall one week later this year on November 29th, compared to November 23rd last year.
The Australian Insurance Market: Who is the online audience, and how has it shifted?
“Insurance” searches grew over the second half of the year When and how consumers search, consider and switch insurance products tend to follow a cycle. After Christmas and the summer holidays, a variety of insurance product searches grow and peak over February, including “car”, “travel”, “home” and“pet” insurance. In July, following the end of the […]