Advancing Alongside Amazon
How retailers can compete and how brands can partner and grow
One-click shopping, two-day free shipping, and Prime Day are just a few of the pioneering activities of Amazon that have forever changed the retail landscape.
Despite their lead, Amazon still lacks prowess with certain demographics, such as 25-44 year olds, and in key categories, like Food & Grocery.
How can retailers and brands take advantage of these gaps in Amazon’s strategy?
In this report, Hitwise will answer:
- What can competing retailers do to close the gap?
- Which categories can they differentiate themselves in?
- How can brands grow search share and product sales on Amazon?